Bachelor of Marketing

Program Objective

The Bachelor program develops the tools and skills that students will need to manage the increasing challenges of the business world and, in particular, the areas of general management. Upon completion of this program, students have the foundation and skills to develop a successful career upon entering the workforce.

Program Description

The Bachelor programs lay the foundations of general knowledge in language, mathematics, and social sciences to widen and increase appreciation of issues that affect student’s life and that may impact future career paths or development. Additionally, the program prepares students to analyze and develop an understanding of the many factors that affect a business situation and provides the tools to propose solutions to problems and opportunities. The program develops skills in the areas of accounting, finance, marketing, operations, human resources, and economics among others while developing communication skills and operating within a legal and ethical framework. The Bachelor of Marketing program places special emphasis in the marketing function and develops the skills needed to manage a sales force, design marketing plans and advertising campaigns among others All Bachelor programs require 120 credit hours for graduation. Students are expected to enroll in 12 to 15 credit hours per semester which would allow completion of all requirements in about 3 calendar years if enrolled continuously. The cost of tuition for the programs is $9,600.

Degree Concentration