Bachelor in Integrated Marketing Communications: General

The University of West Alabama’s online bachelor’s in integrated marketing communications equips you with the necessary tools to tell compelling stories and reach new audiences across different media platforms. As you develop a unique skill set in graphic design, photography, web design, social media, news writing, and social science, you’ll have the opportunity to concentrate your studies in graphic design or sports communication.

For those wanting a general approach to marketing communications, the program offers a more holistic track that helps enforce a solid foundation in multiple areas of communication and multimedia. As a result, you’ll come away from the program with a strong footing in a variety of subjects. When you graduate from the online bachelor’s in integrated marketing communications, you’ll be able to confidently enter a career in public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism, and more.

In a fully online, flexible, and affordable format, you’ll be able to progress through the program at a pace that’s comfortable for your schedule. Further, you’ll have the ability to personalize your schedule and choose from classes split among three primary areas: communication, marketing, and behavioral science. As you move through the program, you’ll be able to choose from among a variety of courses that focus on topics you find most relevant to your professional future. Learn more today and start thinking about your future career in marketing.