MSc Global Marketing and Data Analytics Online
Online
DURATION
2 Years
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2025
TUITION FEES
GBP 9,500 *
STUDY FORMAT
Distance Learning
* total fee | geo country fee: £7000
Introduction
Unlock the potential of data to shape and lead global marketing strategies. This degree equips you with the skills to analyse complex data, understand consumer behaviour, and craft marketing strategies that make a real impact. You’ll dive into key areas such as digital trends, market segmentation, and the use of analytics to drive decisions, helping you stay ahead in the fast-evolving marketing landscape. Whether your goal is to enhance brand visibility or lead high-performance marketing teams, this programme prepares you to succeed in a data-driven, interconnected world.
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
Admissions
Scholarships and Funding
Roehampton is dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master's Loan of up to £12,471 from Student Finance for the 2024/25 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England."
Curriculum
Global Brand Management
Develop a critical understanding of global brand management, exploring the nature of brands, perspectives, and tools for success. Examine real-world case studies and challenges in a globalised, technology-driven market.
Strategic Marketing
Examine how global companies craft marketing strategies to create customer value and competitive advantage. Focus on product innovation, segmentation, targeting, and positioning, while applying marketing concepts to international business scenarios.
Digital Marketing Practice
Evaluate digital marketing strategies and develop the skills to create effective digital marketing campaigns. Investigate the influence of digital tools on traditional marketing practices in a rapidly evolving environment.
Global Strategic Management
Build the expertise to craft and implement corporate strategies on a global scale, integrating sustainability, data-driven decision-making, and stakeholder relations to drive business success.
Business Research Methods
Master the research techniques needed for your capstone project, from design and data analysis to ethical considerations, while developing the critical skills necessary to address real-world business challenges.
Data Analytics
Master the fundamentals of data analysis to uncover trends and inform decision-making. This module will help you develop the skills to analyse complex datasets, apply statistical methods, and draw actionable conclusions that support business goals.
Data Visualisation
Learn to transform data into compelling visual stories. Explore how to design impactful charts, graphs, and dashboards, using web tools to present your findings in ways that drive clarity and influence business decisions in the context of healthcare settings.
Dissertation or Consultancy Project
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
Rankings
- Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings, 2024)
- Silver in 2023 Teaching Excellence Framework (Teaching Excellence Framework, 2023)
- Top 10 for postgraduate satisfaction (Postgraduate Taught Experience Survey, 2023)
Why study at University of Roehampton Online
Work while you study
Roehampton’s state-of-the-art virtual learning environment empowers students to manage their studies alongside personal and professional responsibilities.
Master global brand management
Develop expertise in managing brands in a global, tech-driven market, learning to overcome challenges with real-world case studies and proven strategies.
Craft strategic marketing solutions
Gain the skills to design marketing strategies that create value and drive competitive advantage on a global scale, with a focus on innovation, segmentation, targeting, and positioning.
Transform marketing with digital tools
Explore the evolving digital marketing landscape and learn to create impactful projects and understand the role of digital strategies in shaping modern marketing.
Build data-driven global strategies
Develop your ability to craft corporate strategies that integrate sustainability and data insights, empowering you to make informed decisions and lead in a global business environment.
Research solutions to real-world challenges
Master business research methodologies to identify, analyse, and solve complex business problems, preparing you to tackle challenges with actionable, data-backed solutions.
Collaborative development
By fostering collaboration, this programme not only sharpens technical acumen but also hones essential interpersonal skills, preparing students for the teamwork integral to computing careers.
Learn on a global stage
Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.
Career-focused projects
Undertake an applied research or consultancy project that addresses a live business challenge, allowing you to apply your skills and make a tangible difference in the field of global marketing and data analytics.
Comprehensive services
Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed.
Expand your global perspective
Enhance your self-development through our Global Leadership Programme, featuring live guest lectures, online workshops, and industry connections.