Online MSc in Marketing

Embrace new marketing ideas and challenges!

The triple-crown accredited (AACSB, AMBA, and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.

Due to increasingconsumers of products and services, marketing has never been in more demand than now. For marketers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, by building your ability to harness the latest data-based, service-centered and digital techniques.

Ranked 14th in the UK, 48th worldwide for International Strategic Marketing (Campus Masters) – QS World University Rankings 2023, the University of Glasgow is committed to delivering a highly-esteemed program that will enable you to thrive in the world of marketing.

Master tomorrow’s marketing skills today

The University of Glasgow's online MSc Marketing applies the latest technologies to marketing fundamentals. Explore the latest topics from analytics to User experience (UX) marketing, social media marketing, marketing communications strategies, and digital marketing. Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s hyper-digital marketing and communications environment.

Promote a marketing career in a digital world

To match your career path, the program features optional courses, including digital, UX, retail, service, social media marketing, marketing ethics, consumption, and technology – a choice of current subjects designed to expand your expertise in today’s marketing techniques. The study of these subjects is crucial for success in today’s digital, customer-centric environment and ensures that you will graduate as a candidate with skills that are in high demand in the marketing field.

100% online, interactive learning

Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals. At the University of Glasgow you can further your ambitions without compromising your current commitments.