Professional experience in the field of tourism/gastronomy. 3 points

Previous complementary training (Attendance to conferences, seminars, congresses) 2 points

Applicants will present all the scanned documentation, in the formats allowed through the telematic self-pre-registration application when making the application for admission to their own titles. They must necessarily attach to their application the declaration of the person responsible for the veracity of the data provided in digital format.

At any time, both the Program Management and the Own Teaching Service may request applicants to present said certified/collated documentation through the General Registry, located on the Móstoles Campus, or in any of the registries assistants located in the different Campuses of the Rey Juan Carlos University, or by sending it by Certified Mail to: Rey Juan Carlos University. General Register. Avda. Tulipán s/n. 28933. Mostoles. Madrid

The student is responsible for the veracity and correctness of the data provided, exonerating the Universidad Rey Juan Carlos from any responsibility and guaranteeing and responding to its accuracy, validity, and authenticity.

Students with a degree obtained at a Spanish university or a Higher Education Institution belonging to another State that is a member of the European Higher Education Area that authorizes them to access their own postgraduate qualifications must present the following documentation:

University degree of the studies that give access to the postgraduate degree requested.

Responsible declaration of the veracity of the data provided in digital format

Any other document required by the Director of the Own Title specifically for its acceptance

Students with a foreign degree must present the following documentation:

Foreign Higher Education Titles (Graduate, Graduate, Architect, Ph.D. Engineer...) that give access to studies of their own postgraduate titles.

Certificate proving that the studies carried out give access to an Official Postgraduate in their country of origin, issued by the University of origin

Declaration of the person responsible for the veracity of the data provided in digital format

Applicants with studies completed at foreign University Centers may be asked at any time for a certificate of verification of these studies and centers, issued by an authorized Institution.

All the documentation provided must be legalized in accordance with Spanish legislation and translated by an official translator.

Admissions Option 2

The completion of a classic program typically entails earning 26 ECTS credits

A1 Fundamentals of digital communication (past, present)

A6 Vlogs and Blogs. Content development and monetization

B1 Digital Marketing Strategies in Tourism

B4 Communication departments in tourism companies: Corporate communication, consumer communication

B5 Travel journalism: the travel chronicle

B7 Crisis communication in the tourism sector

C2 Audiovisual Gastronomic Narratives: Identity and landscape

C3 Gastronomic criticism, guides, and web recommendations

C5 The gastronomic recipe is good to dream

C7 Wine tourism (the message in the bottle)

C8 Photography in the tourism and gastronomy field

C9 Television formats of gastronomic and tourist content

D1 Planning the optimization process of a digital product

D2 Optimization, Positioning, and web analytics

D4 Content managers: Project management systems

D6 Multimedia/audiovisual content development

D7 Content development for Social Media: podcasts, newsletters

D8 Planning and design of a digital project

Curriculum

The aim is to train professionals who can cover a dual profile: communication experts within companies or institutions involved in the tourism/gastronomy sector (communication offices/departments or communication areas) and experts in digital travel and gastronomy journalism.

In both cases, the aim is to train future communicators in the necessary digital skills that will allow them to control the tools that technological development puts at their disposal, capable of controlling the resources of digital communication.

Program Outcome

Pre-registration: €250. This amount is included in the total cost of the course and will be refunded if your academic application is not accepted. If, once the student's application is accepted, they do not formalize the enrollment, the amount deposited as pre-registration will not be refunded.

The start of the course is conditioned to the minimum number of students enrolled.

Experto en Herramientas Digitales en Periodismo Turístico y Gastronómico por la Universidad Rey Juan Carlos: De las redes sociales al neuromarketing

Admissions

Curriculum

Digital Communication I

Digital Keys of The Tourism Sector

Gastronomic Journalism

Digital Communication II

Program Outcome

Program Tuition Fee

About the School

Questions