Curso Superior Universitario en Design Thinking

Module A

• The Design Thinking Facilitation Exercise and its Method
• A1 Introduction to Design Thinking
• Design Thinking: Fundamentals
• The dynamics and techniques as the basis of the method
• Basic Principles of Design Thinking
• Characteristics of people who use Design Thinking
• Pull and Push Factors of Design Thinking
• A2 Facilitation and the role of the facilitator
• Principles of facilitation
• The function and role of the facilitator
• Elements for a successful facilitation
• Visual Facilitation: Visual Thinking
• A3 Creativity and innovation
• Definition and conceptualization of creativity
• Myths of Creativity
• The creative person
• Negative circle of creativity
• Dynamic exercises and workshops
• Creativity vs. Innovation
• A4 Models for design thinking and its process
• Phases and dominant logic of Design Thinking models
• The IDEO Model
• Nassler's model
• Evolved model of Design Thinking

Module B

Dynamics, techniques, and tools for the exercise of facilitating innovation processes through Design Thinking

B1 Preliminary and Empathy Phase Tools

• From Challenge to Goal: Statement of Intent
• Map research participants
• User Research Plan
• Five human factors
• field of visits
• ethnographic video
• Picture interviews
• cultural artifacts
• Image Classification
• Simulation of experiences
• empathy map
• cognitive immersion

B2 Definition phase tools

• From observation to insight
• affinity diagram
• Conceptual map
• Thinking in Colors: The Walt Disney Method
• User Day
• ERAF Systems Diagram
• Insight clustering matrix
• User experience map in five phases
• Customer Journey Map
• Generation of design principles
• Analysis workshop

B3: Ideation phase tools

• brainstorming
• scammer
• team storming
• 3-12-3
• Hybridization techniques and connections
• Co-creation workshop
• writing storm
• Image-action
• scenario prospecting
• solution diagram
• Roadmap of solutions
• Solutions Database
• morphological synthesis
• Storyboard of solutions
• solution value
• R+D+V Matrix
• Solutions synthesis workshop

B4: Tools of the prototyping phase

• prototype to think
• Prototype to empathize
• Prototype to show
• Storyboard
• Concept Sketch
• Staging
• Storyboard
• Role-playing game
• The elevator speech
• Product Pinocchio
• Virtuous circle
• minimum viable product

B4: Tools of the prototyping phase

• prototype to think
• Prototype to empathize
• Prototype to show
• Storyboard
• Concept Sketch
• Staging
• Storyboard
• Role-playing game
• The elevator speech
• Product Pinocchio
• Virtuous circle
• minimum viable product

General Competences

• Students are able to integrate knowledge and face the complexity of formulating solutions based on information that, being incomplete or limited, includes reflections on the needs of customers and stakeholders.
• Students know how to communicate the conclusions and results of their investigations and interventions to specialized and non-specialized audiences in a clear and unambiguous way.
• Ability to analyze, search and discriminate information from various sources.
• Capacity for teamwork

Specific Competences

• Knowledge of Design Thinking models.
• Knowledge and application of the IDEO model of Design Thinking.
• Application of the Dan Nessler Model of Design Thinking
• Ability to accurately integrate and evaluate multiple sources of information and make interpretations that help innovation teams gain awareness and achieve agreed results.
• Ability to manage an innovation process through Design Thinking and its responsibility.
• Know, understand, and apply methods, techniques, and tools for preliminary immersion of problems
• Know, understand, and apply empathy methods, techniques, and tools.
• Know, understand, and apply methods, techniques, and tools to obtain insight and define problems.
• Know, understand, and apply methods, techniques, and tools for the generation of ideas.
• Know, understand, and apply prototyping methods, techniques, and tools
• Know, understand, and apply testing methods, techniques, and tools.
• Knowing how to apply and integrate the knowledge of agile methodologies with the aim of helping companies and organizations to work on the basis of agile values ​​and continuous improvement.
• Identification of new paradigms of organizational and business behavior to successfully face the changing environment and the agile transformation of organizations