Curso de extensión universitaria Creación de una empresa gastronómica

The completion of a classic program typically entails earning 24 ECTS credits

Module A) Models, Markets, and Organization: I, II, and III (30%)

Gastronomic business idea and keys to success (5%)

• Introduction to business economics
• Ideas that add value: the customer value proposition
• The path from the idea to the preparation of the business plan
• Innovations to define uniqueness (business model, technology, product)
• Gastronomic business modalities
• Critical factors of success

Analysis, research, and marketing in gastronomy (10%)

• Market study and information gathering ( desk research, landing page, and others)
• SWOT Matrix,
• PESTLE,
• Porter's 5 forces
• The value proposition
• Marketing-Mix Elements,
• Strategic analysis
• Communication

Organization: Equipment, processes, and manuals (15%)

• Organizational charts and definition of gastronomic work profiles.
• Calendars before and after the opening, first year and forecast.
• Manuals and procedures
• Risks prevention
• food safety
• Kitchen operations management
• Room operations management
• cost scandals
• Budgets

Module B) Creation and Administration: IV (40%)

IV. Creation and Administration of the gastronomic business: Opening (procedures) (20%), Legal Form (10%), and Taxation (10%) (Total 40%)

• High activity census
• licenses
• Taxes (VAT, IRPF, IS, IAE, IBI, Operations with 3os),
• Accounting obligations.
• Other administration tasks (bank accounts, collections, payments, payroll, etc.)

Module C) Business Plan and Financing: V (30%)

V. Gastronomic Company Plan (20%) and Financing (10%) (Total 30%)

• Content of the Business Plan: the strategic plan, the operational plans (HR, Marketing, Operational and Logistics, Legal, Contingencies) and the financial economic plan .
• Investment elements (facilities, machinery, equipment and applications, funds...)
• Financing modalities, aids and applicable subsidies
• Initial balance
• sales forecasts
• income statement
• Social security plan
• final balance sheet
• Business profitability (ROE and ROI),
• Other indicators (Cash Flow, FM, Liquidity, and solvency ratios) Valuation and Economic-Financial Viability (VAN, Payback, and TIR)