University Extension Course Creation of A Gastronomic Brand

The brand that surrounds a product or business is very important to generate value for the consumer. So much so, that we live surrounded by established brands that we completely trust when buying simply because of their logo or the name they have, always associated with a good quality service or product.

We often find high-value products that fall by the wayside due to a poor marketing strategy.

The gastronomic producer, if he wants to be successful, must know the formula for creating and promoting a brand for his products and, for this reason, this course is completely necessary for producers and businessmen, because without adequate knowledge, all efforts are in vain. risk of being left on empty ground.

Creating a good brand is the first step to achieving a profitable business, so it is considered necessary that the contents are specialized in the gastronomic sector.

Training is also required to make visible the difference between selling products and selling experiences. Gastronomy sells an experience that does not start at the moment of consuming it, but long before. And that experience lasts much longer than any other. There needs to be training in gastronomy in the market that gives advertising the importance it deserves. Taught, in addition, by specialists in gastronomic marketing.

Goals

• Know the basic concepts of marketing and advertising.
• That the student acquires the notions of branding necessary for the creation of his own brand.
• Teach how to create, from scratch, a strategy plan for brand creation