Higher University Course in Design Thinking
DURATION
4 Months
LANGUAGES
Spanish, English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 800 *
STUDY FORMAT
On-Campus
* price for non-resident non-community students is just approximate since then each academic rate is different.
Introduction
The Design Thinking process begins by defining a challenge. We challenge you to discover the potential that you have!
Design thinking or Design Thinking tries to make the individual think like a designer so that they can transform the way of developing products, services, and processes, as well as the company's strategy, or any present or future project that you are thinking of undertaking. Take problems as challenges to find a creative solution.
The foundations of the Design Thinking methodology are based on the fact that learning only occurs when we move away from what is familiar to us and accept the uncertain as part of our reality. Challenges and brilliant ideas arise when we take risks and go out into unknown territories and, therefore, out of our comfort zone. When we break mental patterns, we apply creativity and take innovation based on our way of thinking and acting.
We will get you to challenge the standards of thought and behavior by generating new meanings and stimulating the cognitive, emotional, and sensory aspects. You will learn a new methodology to enact the end of old ideas applied to new business models.
The course has been designed with an active methodology in which the dynamics and techniques that are developed will be the central axis of the change in your way of thinking.
Goals
The general objective of the course is to provide the participants, in a simple and practical way, with a series of basic methods and techniques through the development of dynamics that allow them to acquire the basic skills for creative problem-solving; so that the mental patterns of thought for innovation in product, service or business model in the field of companies and businesses change.
This general objective will be achieved by providing basic knowledge focused on the following specific objectives:
- Know the principles and foundations of Design Thinking.
- Teach the student to find solutions, design products, services, and business models, or undertake creatively focused on the needs of customers.
- Know and manage the different tools and techniques of Design Thinking.
- Instruct the student in the use of dynamics for the management of innovation.
- Enhance the student's professional knowledge through creativity.
At the end of the course, the student will be able to:
- Identify the Design Thinking process.
- Use creative techniques in problem identification, idea generation; definition, and prototyping of products, processes, and business models that allow visualizing possible solutions
- Adopt the attitude of a Design Thinker to create value and strategically develop companies by applying the most modern management techniques.
- Facilitate Design Thinking processes in organizations.
Admissions
Curriculum
Module A
- The Design Thinking Facilitation Exercise and its Method
- A1 Introduction to Design Thinking
- Design Thinking: Fundamentals
- The dynamics and techniques as the basis of the method
- Basic Principles of Design Thinking
- Characteristics of people who use Design Thinking
- Pull and Push Factors of Design Thinking
- A2 Facilitation and the role of the facilitator
- Principles of facilitation
- The function and role of the facilitator
- Elements for a successful facilitation
- Visual Facilitation: Visual Thinking
- A3 Creativity and innovation
- Definition and conceptualization of creativity
- Myths of Creativity
- The creative person
- Negative circle of creativity
- Dynamic exercises and workshops
- Creativity vs. Innovation
- A4 Models for design thinking and its process
- Phases and dominant logic of Design Thinking models
- The IDEO Model
- Nassler's model
- Evolved model of Design Thinking
Module B
Dynamics, techniques, and tools for the exercise of facilitating innovation processes through Design Thinking
B1 Preliminary and Empathy Phase Tools
- From Challenge to Goal: Statement of Intent
- Map research participants
- User Research Plan
- Five human factors
- field of visits
- ethnographic video
- Picture interviews
- cultural artifacts
- Image Classification
- Simulation of experiences
- empathy map
- cognitive immersion
B2 Definition phase tools
- From observation to insight
- affinity diagram
- Conceptual map
- Thinking in Colors: The Walt Disney Method
- User Day
- ERAF Systems Diagram
- Insight clustering matrix
- User experience map in five phases
- Customer Journey Map
- Generation of design principles
- Analysis workshop
B3: Ideation phase tools
- brainstorming
- scammer
- team storming
- 3-12-3
- Hybridization techniques and connections
- Co-creation workshop
- writing storm
- Image-action
- scenario prospecting
- solution diagram
- Roadmap of solutions
- Solutions Database
- morphological synthesis
- Storyboard of solutions
- solution value
- R+D+V Matrix
- Solutions synthesis workshop
B4: Tools of the prototyping phase
- prototype to think
- Prototype to empathize
- Prototype to show
- Storyboard
- Concept Sketch
- Staging
- Storyboard
- Role-playing game
- The elevator speech
- Product Pinocchio
- Virtuous circle
- minimum viable product
B4: Tools of the prototyping phase
- prototype to think
- Prototype to empathize
- Prototype to show
- Storyboard
- Concept Sketch
- Staging
- Storyboard
- Role-playing game
- The elevator speech
- Product Pinocchio
- Virtuous circle
- minimum viable product
Program Outcome
General Competences
- Students are able to integrate knowledge and face the complexity of formulating solutions based on information that, being incomplete or limited, includes reflections on the needs of customers and stakeholders.
- Students know how to communicate the conclusions and results of their investigations and interventions to specialized and non-specialized audiences in a clear and unambiguous way.
- Ability to analyze, search and discriminate information from various sources.
- Capacity for teamwork
Specific Competences
- Knowledge of Design Thinking models.
- Knowledge and application of the IDEO model of Design Thinking.
- Application of the Dan Nessler Model of Design Thinking
- Ability to accurately integrate and evaluate multiple sources of information and make interpretations that help innovation teams gain awareness and achieve agreed results.
- Ability to manage an innovation process through Design Thinking and its responsibility.
- Know, understand, and apply methods, techniques, and tools for preliminary immersion of problems
- Know, understand, and apply empathy methods, techniques, and tools.
- Know, understand, and apply methods, techniques, and tools to obtain insight and define problems.
- Know, understand, and apply methods, techniques, and tools for the generation of ideas.
- Know, understand, and apply prototyping methods, techniques, and tools
- Know, understand, and apply testing methods, techniques, and tools.
- Knowing how to apply and integrate the knowledge of agile methodologies with the aim of helping companies and organizations to work on the basis of agile values and continuous improvement.
- Identification of new paradigms of organizational and business behavior to successfully face the changing environment and the agile transformation of organizations