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Universidad Rey Juan Carlos Expert in Strategic Communication Planning in The Health Field for Health Professionals
Universidad Rey Juan Carlos

Expert in Strategic Communication Planning in The Health Field for Health Professionals

30 Hours

Spanish, English

Full time

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EUR 3,500 *

Distance Learning

* price for non-resident non-community students is just approximate since then each academic rate is different.

Introduction

Strategic communication is increasingly important in the field of health, as the Covid-19 pandemic revealed. For this reason, the Expert Degree in Strategic Communication Planning for Health Personnel seeks to train health personnel, from different categories and functions, in an approach to auditing and strategic communication planning in the health sector, addressing the characteristics of the health information in the traditional media but especially in social networks and the different areas of digital communication, as well as its legal regulation.

You will learn, among other things, to know and put into practice the basic principles of a strategic communication plan, to differentiate and understand the characteristics of health information in all types of media, to know how to manage digital communication to avoid misinformation on health issues and to know the legal and deontological regulations that affect this professional field of communication.

Some of the organizations that will collaborate with masterclasses invited presentations and practical classes will be:

  • Telecinco.
  • LLYC
  • University Carlos III of Madrid.
  • Canadian University Dubai.
  • The Autonomous University of Barcelona.
  • Farm industry.
  • San Rafael University Hospital.
  • Spanish Private Health Alliance (ASPE).
  • Dr. Moss, Agency specialized in health.
  • Grow Communication.
  • Havas Health & You.
  • Havas Life.
  • MK Media.
  • pop in

Goals

The General Objective of the Expert Degree in Strategic Communication Planning for Health Personnel is to train future and current professionals in the health sector, both in the Spanish and Ibero-American markets, in an approach to strategic communication plans and audits in the health sector. To achieve this, the specific objectives of this Expert Title are the following:

  • Teach the basic principles and processes of strategic communication, as well as train the student in the elaboration of a communication plan for his company or organization.
  • Differentiate the characteristics of health information in both general and specialized media, as well as graphic and audiovisual media.
  • Show the possibilities of communicating through social networks, as well as detect hoaxes, intrusions, and misinformation on the network.
  • Manage the messages generated by the citizen as a patient that can cause harm to both a professional and an organization and even pose a danger to public health.
  • Know the legal and deontological limitations subject to the use of certain third-party content and data in the process of communication and promotion of a health professional or entity.

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