Expert in Digital Tools in Tourism and Gastronomy Journalism from The Rey Juan Carlos University: From Social Networks to Neuromarketing

The course seeks to complete the training of journalists and communicators in general, who have basic knowledge of digital communication and want to delve into the digital tools used in this field. In addition, it is aimed at a very specific area: tourism and/or gastronomy. These sectors, of unquestionable weight in the Spanish economy, demand a professional capable of taking advantage of the potential that the digital ecosystem puts in their hands when it comes to promoting themselves, and also capable of taking advantage of the synergies between tourism and/or gastronomic companies and their products, on the one hand, and journalists and the messages they spread about these sectors, on the other.

The uniqueness of this Expert Course lies in the combination of academic learning with the professional experience of the "Cañitas con" seminars that will be taught by experts such as María Morales, Masterchef Finalist and professional cook: Fabián González, Founder, and CEO of Forward. Travel; Juan Daniel Núñez, Founder and Editor of SmartTravel News, among others.

Goals

The objective is to train professionals who can cover a double profile: communication experts within companies or institutions involved in the tourism/gastronomy sector (communication offices/departments or communication areas) and experts in digital travel and gastronomy journalism.

Both in one case and in the other, the aim is to train future communicators in the necessary digital skills that allow them to control the tools that technological development puts at their disposal, capable of controlling the resources of digital communication.

Likewise, it is about taking advantage of their capabilities at both levels, that is, capable of putting these online communication resources at the service of tourism and gastronomic companies and capable, at the same time, of offering the media or the public directly through the Internet, journalistic and communication content of interest about the sector and the economic, cultural, leisure and lifestyle activities that are generated in it.