Máster Universitario en Marketing Digital, Comunicación y Redes Sociales - Online

• Digital reality, opportunities, competitive factors and strategy; how to start a successful business
• Research applied to the digital environment; surveys, internet user behavior
• New digital media: digital press, blogs and social networks
• English specialized in digital marketing
• Legal and legal aspects of digital marketing
• Advanced Marketing Fundamentals
• Professional Digital Marketing Concepts
• Digital marketing plan
• Web design and development, HTML, most common computer languages, content management
• E-commerce and online store development
• Promotion: SEO, Adwords and digital advertising, remarketing, e-mail marketing, affiliate marketing, viral marketing, mobile marketing
• Social network management – online community management
• Digital reputation management – online reputation
• Web analytics – Google Analytics and other tools
• External internships
• Master's Final Project

Credits: 60 ECTS

Top 17 mejores universidades de España

Actualmente es de las universidades más prestigiosas de España y de las entidades privadas más importantes a nivel internacional, lo cual se ve reflejado en los rankings internacionales.

• Acquire the knowledge and understanding necessary to become familiar with the most consistent theories and methodologies at the various levels of digital communication and marketing: intrapersonal, interpersonal, group, organizational, political and cultural.
• Plan and develop, step by step, an investigation on digital topics, mastering the techniques for writing expository, interpretive, demonstrative and executive reports.
• Know the various variables and environments of the digital environment, as a preliminary step to diagnose its problems and create and implement solutions.
• Organize the arguments on which to support the diagnoses achieved, individually or in groups, through analysis and interpretation, and transmit or adapt them to diverse audiences.
• Use new information and communication technologies (ICTs) in professional work, in the dissemination of plans and programs, and in the results achieved.
• Know and use statistical methods to interpret digital phenomena, with special attention to indicators, because these facilitate credibility more.
• Work in teams that face specific problems of dissemination of digital innovations or others, that address long-term strategic visions and that, therefore, require greater exercise of abstract thinking.
• Evaluate and manage human, material, informational and temporal resources, to develop an advanced study on a specific aspect of the digital environment.
• Manage and use leadership and motivation behaviors in conflict situations.
• Know and ethically commit to the values, principles and rights that society recognizes in the development of the digital marketing profession.
• Develop creativity to adapt the knowledge acquired to the definition of new problems and the analysis of their effects at the different levels of digital marketing and in the various textures of the environments.

The UCJC has agreements with the most prestigious companies and Digital Marketing, Communication and Social Media students usually access positions and firms such as:

• Marketing director
• Digital Marketing Manager
• Product manager
• SEO/SEM Consultant
• Community Manager
• Social media manager