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Universidad Arturo Prat Master in Marketing Management
Universidad Arturo Prat

Master in Marketing Management

Santiago, Chile

4 Semesters


Full time

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USD 6,950 / per year

Distance Learning


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The Master in Marketing Management in online modality, is designed to train innovative and cutting-edge professionals, who develop a broad and unique experience in marketing management in the digital age, being prepared to address management challenges, knowing how to listen to an empowered and demanding customer, generating a lasting value relationship over time, focused on customer loyalty and satisfaction, which encourages the competitiveness and viability of the organization.

The methodology to be used as a teaching tool seeks the integration of knowledge, human talent, experiences and skills in conquering the highly demanding environment and markets in the context of information technology and in tune with business objectives, ensuring that students mandates received from their clients, perfectly meet their expectations.

Our Master combines conceptual models with real-world cases, which provide a deep understanding of the discipline, with high technological skills, self-learning capacity and teamwork skills, essential for today's world of work, where collaboration is essential. the central axis of know-how. To do this, we have created an interdisciplinary program, integrating contributions from the science and practice of exchange and transaction management.

We are certain that with this program, our students will obtain an excellent comprehensive training, among the best in Latin America.

to. Who is it addressed to?

The Program is aimed at people with a bachelor's degree or university professional, who wish to acquire knowledge in the area of marketing, and at the same time, enhance skills for correct decision-making at the management level, aimed at developing the capacity of the Strategic and integrating know-how, and therefore, manage a real vision of how to run the company effectively and efficiently in ever-changing and turbulent markets.

b. Occupational expectations

At the end of the training process you will be prepared to:

  • Adapt to changes, a product of both highly competitive scenarios and constant innovation in the field of information technology.
  • Manage strategic and operational plans in the organization's senior management.
  • Lead and manage multidisciplinary and multicultural work teams.
  • Make decisions based on risk analysis and abstraction capacity.
  • Analyze, identify, diagnose, control, mitigate and solve situations that affect competitiveness and sustainability according to the ethical context of business and social responsibility.

You will be able to perform as:

  • Marketing Manager or Director.
  • Independent Advisor or Consultant.
  • Director of Institutional Image.
  • Marketing and Advertising Agent.
  • Other related professional tasks.

Characteristics of the Master's Final Project

The Final Master's Project (TFM) is conceived as a professional product that students must prepare in response to a problem, need or opportunity of a real and existing company, within the framework of the different areas of professional practice for which the graduate qualifies. qualification.

The TFM is carried out in teams of three students, with the accompaniment and advice of two professors: a specialist in the program and a methodologist, which allows this process to be concluded in the established times.

The defense or final support of the TFM is carried out 100% online or in person.


Upon completion of the Master's, the Universidad Arturo Prat of the State of Chile will award international students who meet all the requirements of the Program the following degree:

Master in Marketing Management

Chilean applicants must consult for the equivalent degree.

The countries in the Agreement on the Recognition of Degrees with Chile are:

Bilateral Treaty: Brazil, Colombia, Ecuador, Spain and Uruguay.

Multilateral Treaty: Bolivia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Peru.

The Universidad Arturo Prat is public and is accredited by the National Accreditation Commission (a body dependent on the Ministry of Education of Chile).

Admission requirements

  • Admission form duly filled out.
  • Letter of intent duly filled out.
  • Authenticated or notarized photocopy of the identity document, DNI or identity card.
  • Legalized photocopy (before a Notary Public or the University Higher Education Institution that issues it) of the Academic Diploma, Title Certificate or Certificate of Bachelor Degree or Professional Degree (university degree course, with a minimum of 4 years duration ) granted by a University Higher Education Institution with state resolution and recognition.
  • Updated curriculum.

The investment in the program is USD 6,950

Degree Cost

About the School


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