Master's Degree in Digital Marketing
Online
DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
01 Apr 2025
TUITION FEES
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STUDY FORMAT
Distance Learning
Introduction
Master the online strategy with the distance learning Master in Digital Marketing
Become a digital marketing specialist and access a leading sector in job opportunities
All current companies, regardless of their size or sector, need a digital strategy to compete. With UNIR 's online Master in Digital Marketing you will acquire a versatile profile, capable of managing a website, proposing SEO and UX improvements, creating social media and analytics plans or executing digital advertising campaigns.
If you are wondering what digital marketing is , take advantage of the opportunity to train with active professionals who work in large multinationals, SMEs or as independent experts. They will guide you to work with real cases from different organizations and propose solutions applicable to the workplace. Access a sector with high professional demand , boost your career and multiply your employability.
Get the reference digital certifications
In the online Digital Marketing Master you will learn to use the applications that will help you for your professional development. With them you will obtain the certifications that will guarantee your mastery of all of them:
- You will have access to the Hootsuite academy to achieve the official Hootsuite Platform Certification, Social Marketing Training and Social Marketing Certification certifications.
- You will prepare the official Google Ads and Google Analytics 4 certification exam.
- You will be trained to achieve Hubspot Academy certifications, with which you can get the most out of a CRM in inbound marketing and sales strategies.
- You will have the knowledge to achieve Metricool certification, you will find the best ways to analyze, manage and grow your digital presence on social networks.
Why study UNIR 's online Master in Digital Marketing?
Improve your knowledge and access higher salaries with a continually updated qualification . You will prepare to adapt to the needs and budgets of all types of companies. Digital marketing is a:
- Implement a digital marketing plan from scratch.
- Manage online advertising campaigns (SEM, Social Ads, programmatic advertising...).
- Prepare, monitor and optimize a Social Media Plan .
- Develop omnichannel programs and tactics for all types of companies.
- Implement Digital Communication and Content Marketing strategies ( inbound marketing and mobile marketing ).
- Apply innovative UX, automation or CRM management tools to your marketing strategy.
- Design a web positioning strategy for desktop and mobile through SEO and ASO techniques.
This online Master in Digital Marketing is eminently practical, in which you will work on group activities. This will strengthen your teamwork skills, so valued in the job market. In addition, it will help you network and share knowledge with colleagues from other fields and various professional experiences.
Admissions
Curriculum
Digital Marketing Training: subjects with which you will build the virtual ecosystem
Prepare to make a difference in companies and adapt to the different channels and needs of the sector with the official Master in Digital Marketing from UNIR .
Estructura del plan de estudios
Los créditos del programa están repartidos de la siguiente forma:
Consulta la distribución de asignaturas por cuatrimestres y sus contenidos, las competencias a adquirir, la metodología de aprendizaje, el proceso de evaluación, la bibliografía asociada y orientaciones para el estudio.
Primer Cuatrimestre
- Plan de Marketing Digital
- User-centered design
- Digital Advertising and SEM
- Social Media Marketing
- Advanced Customer Analytics
Segundo Cuatrimestre
- Mobile Marketing
- Inbound Marketing and SEO
- Prácticas Externas
- Trabajo Fin de Máster
Prácticas Profesionales
The Master's in Digital Marketing internships are mandatory and you can do them through the agreements we have with different companies. Whether in large multinationals such as Adidas, Sony, Microsoft or Iberdrola, or in SMEs and agencies such as Ogilvy, Contrapunto BBDO, Havas or SIDN. You will have the opportunity to apply what you have learned from the ground up, see what the real work of marketing professionals is like, and expand your professional network.
4P Model, a methodology focused on your professional improvement
Solve real business problems and learn to use the sector's essential tools using the 4P Model, an innovative and exclusive methodology from UNIR . Upon completion of your master's degree, you will be able to integrate into any business organization with high performance from day one.
- Problems: you will face real cases of companies of all types (multinationals, SMEs, self-employed...) to learn how to find marketing solutions adapted to different needs.
- Projects: throughout the course you will carry out complete marketing work, which includes a digital marketing plan, the implementation of a content plan for social networks, web analytics, digital advertising, email marketing...
- People: access a development plan adapted to your profile to foster super-skills that will help you grow personally and professionally.
- Portfolio: reflect in your professional portfolio all the practical cases, live workshops, problem solving or tools that you learn to use during the master's degree.
For you to fully enter the professional world, in this Master in Digital Marketing from UNIR we have a series of collaborating companies for which you will have to solve specific problems. You will be able to apply everything you learn in each subject in real cases of Krack, Kooch, Distrito, Moova, SaludDar, Lenda, WavyDrive and Me and Me.
The objective of this online Master in Digital Marketing is for you to be able to adapt your knowledge to very varied business models and company sizes , from startups or new apps, to SMEs, large companies and multinationals. During the course you will also enjoy 100% updated workshops thanks to the collaboration of consultants and reference agencies in the world of digital marketing, such as Cyberclick, Ruben Ranking, Jonathan Vélez, Convertiam, Alberto Esteves, Webpositer or among others.
Program Outcome
Multinationals, small and medium-sized companies, public institutions, sports and cultural entities, associations… The demand for a digital marketing specialist profile is very high in any type of organization.
After completing the Master in Digital Marketing you will be able to work for a communications agency, form part of the Marketing, Communication, Advertising and/or Sales team of all types of companies or start your own project. Become an expert capable of adapting to different scenarios and work in positions such as:
- Digital marketing management. Improving the online presence of companies with the aim of attracting new customers and standing out from the competition.
- Digital business development management. Boosting online sales through a better strategy tailored to the needs of each organization.
- Advertising management. Defining the advertising strategy based on the particularities of digital media and the new role of the consumer.
- Online marketing specialist. Advising companies and organizations to improve their positioning, sales and reputation in a multi-channel context.
- Digital Marketing Executive. Leading the digital marketing plan, managing advertising campaigns and all digital assets that contribute to the online presence.
- E-commerce specialist. Managing online stores taking into account both the user experience and efficiency of the store, as well as the actions required to increase sales.
- Digital innovation management. Identifying the areas/procedures in which innovation is possible based on the specific characteristics of each organization.
- E-business Manager. Guiding companies in their transformation from a traditional to a digital model to determine the steps to be implemented.
- Digital communications management. Boosting corporate identity and adding differential value thanks to the training received in the master's degree.
- Customer relationship manager (CRM). Improving customer relations by carrying out targeted campaigns and actions that achieve user loyalty.
- Digital strategy project consultant. Externally advising other companies, organizations or groups to guide them in their digital strategy.
- Entrepreneur. Promoting your own digital marketing project. You will be able to use the Master's Final Project (TFM) to lay the foundations for your career as an entrepreneur.
Perfil Professional
Upon completion of your training in Digital Marketing you will have practical and advanced knowledge to assume the following responsibilities:
- Managing an Internet sales and/or digital marketing department in organizations of different sizes and different sectors.
- Create and comprehensively manage SMEs related to digital marketing and e-commerce.
- Provide advisory and consulting services (in digital marketing and e-commerce management) to companies.
- Working in communication agencies.
- Starting a self-employed business activity related to the digital field.
Scholarships and Funding
Santander Scholarships - UNIR
Financial aid program
We have 17 scholarships of 1,000 euros each for this fall 2024 call. They are aimed at students of UNIR 's Professional Program in Artificial Intelligence and Data Science to promote and facilitate access to Higher Education and thus contribute to defraying the expenses derived from their postgraduate studies.
English language immersion courses, for master's degree holders in teaching and teachers
The extract of the Resolution of July 10, 2023, which calls for 315 grants to participate in English language immersion courses for teachers already qualified in Master's Degree in Teacher Training for Compulsory Secondary Education and Baccalaureate, is published in the BOE. , Vocational Training and Language Teaching.
Requirements
- Have completed the Master's Degree in any of the specialties in any of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average academic record grade of at least 7.50 points.
- Have completed the Master's degree in Compulsory Secondary Education and Baccalaureate Teacher Training, Vocational Training and Language Teaching in one of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average grade in the master's degree. at least 7.50 points.
ERASMUS+ mobility plan
After achieving the ECHE (Erasmus Higher Education charter), UNIR is working on an ambitious mobility plan, conditioned by our virtual nature, based on a new Office created for this purpose, which will be in charge of coordinating all actions in that area.
Furthermore, at UNIR we have bilateral mobility agreements with European higher education institutions, internally coordinating all our actions with the different departments involved, and giving maximum dissemination and information to mobility actions within our university community.
- General information
- Calls
Within the mobility actions of the Erasmus+ program, UNIR also participates in the international internship modality. The Erasmus+ learning mobility program allows you to do up to 12 months of mobility between internships and training within the same degree, and even carry out this once you have finished or concluded your studies.
Documentation for the processing of Scholarships
In order to send the necessary documentation for the subsequent processing of your application for a General Scholarship offered by the Ministry of Education and Vocational Training, we indicate the following link:
- We attach a PDF with the relevant instructions. You must register and upload documentation.
- We remind you that the following tool only stores the documents provided to our University, for subsequent processing before the competent body, in order to archive, avoid duplications and provide security to the process.
Gallery
Ideal Students
If you wish to enroll in UNIR 's online Master in Digital Marketing, in addition to the legal requirements, it is recommended that you be interested in:
- Specialize in online marketing techniques and digital transformation of companies.
- Learn about the latest trends in digital advertising.
- Develop a multi-channel marketing strategy. Undertake a project related to digital marketing
Student Testimonials
Program Admission Requirements
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