Master's Degree in Commercial and Sales Management
Online
DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
01 Apr 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning
Introduction
The commercial area of companies stands as one of the most valuable departments, which is why companies demand qualified professionals.
With this master's degree you will be able to delve into the areas of sales, sales and marketing, learning how new markets operate and how new consumers behave.
In addition, you will learn about new marketing strategies and you will train to obtain new commercial and sales skills using Hubspot CRM software and the SimBrand business and decision-making simulator, all with an eminently practical methodology through the case method. from Harvard.
UNIR offers you the diploma in "Leading People" from the Harvard ManageMentor program to complement your master's degree and various workshops and masterclasses taught by professionals and experts in each subject.
Objectives of the Master
The Master in Commercial and Sales Management at UNIR specializes in the development of commercial strategies to meet sales expectations in a global and changing environment.
More specifically, you will be able to delve into aspects such as commercial and marketing management , information systems, comprehensive communication in customer relationships, the importance of managing sales teams, new trends in sales in relation to with technologies and electronic commerce, or commercial and sales skills.
Strengthen your Master with the Specialty in Digital Marketing of UNIR , and differentiate your profile by acquiring skills and knowledge in the development of digital strategies of the company
General information
- Duration: 1 academic year
- Online or face-to-face exams: at the end of each semester
- ECTS credits: 60
- Methodology: 100% online education
- Live Online Classes
- Personal Tutor
Methodology
Live online classes
We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.
Didactic resources
UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.
In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.
Personal tutor
At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.
The tutors offer personalized attention by constantly monitoring each student.
- Solve doubts about academic procedures, procedures or specific doubts about subjects.
- Helps with study planning to make better use of time.
- Recommend which didactic resources of the platform to use in each case.
- He is involved with the students' studies to help them pass each subject.
Evaluation system
To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.
- Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
- Final online or face-to-face exam.
- Master's Thesis
Admissions
Curriculum
Prepare your future with training designed for professional success
UNIR 's Master in Commercial and Sales Management presents a comprehensive study plan that addresses in depth the strategic management of sales and marketing . From understanding the fundamentals of marketing to the effective management of sales teams, through innovative communication and customer relations strategies.
Primer Cuatrimestre
- Commercial and Marketing Management
- Information Systems for Commercial Decision Making
- Sales Force Management
- Customer Relationship Management
- Comprehensive Commercial Communication Strategy
Segundo Cuatrimestre
- Electronic Commerce: Inbound Marketing
- Commercial and Sales Skills
- Prácticas Externas
- Trabajo Fin de Máster
Prácticas Profesionales
The practices of this master's degree must be carried out in person. The aim is for you to learn about the institutional, business and work reality, while gaining valuable professional experience. You can request recognition of your internship by proving 360 hours of professional experience in positions such as director, sales director, marketing director and other commercial positions. Ask us any questions and we will treat your case individually.
Transform your TFM into a real business experience with RED Projectum
With the Master's Degree in Commercial Management and Sales you will be able to apply your knowledge through RED Projectum, a platform of companies that provide real briefings for your Master's Final Project (TFM). You can do it individually or with a team project. You can choose between three available lines of work:
- Marketing Audit: performs a commercial and marketing audit, designing a project adapted to the specific needs provided by the company.
- Improvement plan in commercial communication strategy: develop an improvement plan focused on the commercial communication strategy, based on the requirements of the company's briefing .
- Strategic customer relationship management plan: design a strategic plan to manage customer relationships, responding to the specific needs established in the briefing .
Once you complete your project, you will obtain an academic certificate of participation once you complete your project. You will receive an academic certificate that certifies your participation in RED Proyectum and your experience in companies, which will make you a very competitive professional.
Program Outcome
Become a leader in sales and trade marketing
With this training you will occupy the profiles most in demand by companies in marketing and sales:
- Sales Manager. Acquire the skills necessary to strategically lead sales teams and direct a company's commercial strategy.
- Trade Marketing Manager. Specialize in marketing strategies focused on the distribution channel and promotion at points of sale.
- Commercial Director. He leads sales teams and directs the company's commercial strategy.
- General Sales Director. Assume senior management roles in sales, effectively supervising and managing business operations.
- Business Development Manager. Develop new business opportunities and establish strategic collaborations.
- Sales Manager. Supervises and motivates sales teams to achieve business objectives.
Perfil Profesional
Upon completing this training you will become a commercial management and sales professional capable of:
- Evaluate market information and understand marketing direction in various contexts.
- Master interpersonal communication and personal selling techniques for professional development.
- Interpret the fundamentals of relationship marketing and value creation.
- Plan commercial communications using new technologies.
- Apply marketing management strategies in changing environments.
- Use communication tools to strengthen relationships with clients.
Scholarships and Funding
Santander Scholarships - UNIR
Financial aid program
We have 17 scholarships of 1,000 euros each for this fall 2024 call. They are aimed at students of UNIR 's Professional Program in Artificial Intelligence and Data Science to promote and facilitate access to Higher Education and thus contribute to defraying the expenses derived from their postgraduate studies.
English language immersion courses, for master's degree holders in teaching and teachers
The extract of the Resolution of July 10, 2023, which calls for 315 grants to participate in English language immersion courses for teachers already qualified in Master's Degree in Teacher Training for Compulsory Secondary Education and Baccalaureate, is published in the BOE. , Vocational Training and Language Teaching.
Requirements
- Have completed the Master's Degree in any of the specialties in any of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average academic record grade of at least 7.50 points.
- Have completed the Master's degree in Compulsory Secondary Education and Baccalaureate Teacher Training, Vocational Training and Language Teaching in one of the following academic years: 2021-2022, 2020-2021 or 2019-2020 with an average grade in the master's degree. at least 7.50 points.
ERASMUS+ mobility plan
After achieving the ECHE (Erasmus Higher Education charter), UNIR is working on an ambitious mobility plan, conditioned by our virtual nature, based on a new Office created for this purpose, which will be in charge of coordinating all actions in that area.
Furthermore, at UNIR we have bilateral mobility agreements with European higher education institutions, internally coordinating all our actions with the different departments involved, and giving maximum dissemination and information to mobility actions within our university community.
- General information
- Calls
Within the mobility actions of the Erasmus+ program, UNIR also participates in the international internship modality. The Erasmus+ learning mobility program allows you to do up to 12 months of mobility between internships and training within the same degree, and even carry out this once you have finished or concluded your studies.
Documentation for the processing of Scholarships
In order to send the necessary documentation for the subsequent processing of your application for a General Scholarship offered by the Ministry of Education and Vocational Training, we indicate the following link:
- We attach a PDF with the relevant instructions. You must register and upload documentation.
- We remind you that the following tool only stores the documents provided to our University, for subsequent processing before the competent body, in order to archive, avoid duplications and provide security to the process.
Gallery
Ideal Students
The Master in Commercial Management and Sales is for you if you are interested in:
- Lead commercial teams.
- Advise on business education.
- Optimize commercial operations.
- Create collaborative business services.
Student Testimonials
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.