Impact MBA in Green Marketing & Innovation
Online
DURATION
12 up to 18 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 307 / per month *
STUDY FORMAT
Distance Learning
* Starting at € 307 per month.
Introduction
Our MBA in Green Marketing & Innovation merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change.
This program is designed for business and MarComms professionals ready to pioneer the transition to truly green and holistic brand building. Dive into the core elements of green marketing as you learn to master market-driven innovations and deliver sustainable brand strategies. Throughout this program you’ll develop the expertise and skills to guide consumer behavior towards environmentally-friendly practices, enhancing your organization's marketing impact. Our project-based curriculum offers hands-on experience, readying you to build sustainable brands and establish new benchmarks in responsible and sustainable business practices.
Program Highlights
Innovation and Marketing: Specializing in the unique intersection of innovation, marketing, and sustainability, preparing for leadership in green brand building.
Green Marketing Application: Applying green marketing strategies in real-world scenarios, understanding their impact and effectiveness.
Sustainable Business Innovation: Learning how to steer innovative processes and strategies that emphasize sustainability and market impact.
Market-Driven Sustainable Strategies: Developing market-based strategies that drive sustainable innovations and brand transformations.
Engaging in Practical, Real-World Projects: Growing a versatile skillset by tackling projects based on real-world scenarios, and collaborating closely with industry mentors and partners.
Accreditations
Our commitment to 21st-century education is highlighted by our pursuit of excellence and accreditation. As an officially state-recognized private university in Germany, we are governed by the Hessisches Ministerium für Wissenschaft und Kunst (HMWK). To uphold the highest standards of academic rigor, each of our study programs has received additional accreditation from its respective governing authority.
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Ideal Students
At Tomorrow University, our community with over 500 passionate learners from diverse backgrounds, professions, and life experiences, are all connected by a common purpose: creating a more sustainable future.
Sustainability Advocates These are the mission-driven individuals who see the opportunities to drive change across the business landscape. Like us, they are committed to building a more sustainable future.
Intrapreneurs These future leaders are here to equip themselves with the skills and knowledge needed to guide organizations toward a more sustainable and socially responsible future. They're the change-makers within established structures and industries.
Freelancers and Consultants While some learners want to learn how to innovate and future-proof their careers, others are looking to launch their first venture. What unites these learners is their commitment to integrating sustainability and social responsibility into their work and industries.
Up-Skilling & Career-Switchers Many of our learners come from alternative backgrounds such as software engineering, biology or UX design! These bold individuals are reimagining their careers and steering their focus towards sustainability, technology, and transforming the business landscape.
Established & future Entrepreneurs While some learners want to scale their business responsibly, others are looking to launch their first venture. What unites these learners is their commitment to becoming conscious leaders and building their businesses sustainably.
Proactive Pathfinders Working professionals challenging traditional MBA education, by seeking alternative programs that align their values with their professional and personal aspirations, and support them in crafting their ideal career path. They're the innovators of tomorrow.
Tech Visionaries These are mission-driven individuals who want to improve people's lives and drive positive change across the business landscape with Al & technology. Like us, they are committed to building a more equitable and sustainable future.
There are many reasons to study at ToU. If any of the below resonates, then you have come to the right place.
- You're driven to advance your marketing expertise by integrating sustainability and green practices.
- You desire to lead organizations and brands toward more eco-friendly practices.
- You're passionate about combining innovation with sustainability in marketing and communication strategies.
- You're interested in using green marketing to positively influence product development.
- You see yourself as a pioneer in shaping market strategies with a sustainable mission.
- You're driven to understand and transform the dynamics of consumer behavior towards environmentally friendly processes.
- You're focused on aligning your career with your core values and finding ways to both work ethically and sustainably
Admissions
Scholarships and Funding
Tomorrow University of Applied Sciences is dedicated to providing inclusive and accessible education for all. Our goal is to support everybody wanting to positively impact and change the future as best as we can. To make this a reality, we offer various tuition assistance and payment options to suit your financial needs. If you are interested in starting a program with us, yet can’t seem to find the right financing option, we make sure to sit down with you individually and figure out the best solution for you.
Tomorrow University - owned scholarships
Growth Mindset Scholarship: We want to celebrate learners who possess a growth mindset and demonstrate a solid motivation to advance their personal development but who lack the finances to fund their tuition costs. Scholarship amount - up to €2.000
Intrapreneurs for Tomorrow Scholarship: Future learners who are already making an impact and leading an organization from within. Tell us about it and how an MBA with us could help you further your transformation. Scholarship amount - up to €2.000
Global Diversity Scholarship: This scholarship supports Tomorrow University’s goal to create a more inclusive, diverse, and equitable study environment. Eligible individuals include but are not limited to applicants of various social origins, ethnic origins or nationalities, ages, genders or gender-neutral identities, physical + mental abilities, religions, worldviews, sexual orientations, and rural communities. Scholarship amount - up to €2.000
Other finance options at Tomorrow University include:
- Referral program
- Income Share Agreement
- Payment options
State-dependent finance options As a state-recognized university, Tomorrow University learners may also be eligible for additional financial aid options. These options may include, but are not limited to:
- BAföG
- Knoema
- Deutsche Bildung
- KfW Student Loan
- Tax Refund.
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Curriculum
With our Impact MBA, you'll be prepared to take on the corporate or entrepreneurial world and confront the challenges our society is facing while building a successful career of purpose. As
Credits: 60 or 90 ECTS
Program Outcome
Sustainable Brand Leadership: Mastered the art of transforming brands with sustainable practices and green marketing strategies.
Green Marketing Strategies: Developed a comprehensive understanding of green marketing techniques and sustainable product development.
Consumer Behavior Insights & Biases: Ability to strategically analyze consumer behavior, especially in relation to green products, and know how to influence sustainable consumer choices.
Market Creation: Skills to create markets and brands that not only succeed but also encourage sustainable consumer behavior.
Program Tuition Fee
Career Opportunities
An MBA in Green Marketing & Innovation prepares you to lead sustainable marketing strategies and drive eco-friendly innovations in various industries. Potential career paths include:
- Green Marketing Manager: Develop and implement marketing strategies for sustainable products.
- Sustainability Brand Manager: Build and promote brands with a focus on sustainability.
- Eco-Innovation Specialist: Drive the creation and marketing of innovative, eco-friendly solutions.
- Corporate Sustainability Officer: Lead corporate initiatives for sustainability and green innovation.
- Sustainable Product Manager: Oversee the development and marketing of sustainable products.
- Environmental PR Specialist: Manage public relations and communication strategies for green initiatives.
- Sustainable Business Consultant: Advise companies on sustainable marketing and innovation practices.
- CSR Communications Manager: Promote corporate social responsibility efforts to stakeholders.
- Green Digital Marketing Strategist: Utilize digital marketing to promote sustainable brands and products.
- Environmental Campaign Director: Lead marketing campaigns focused on environmental awareness and action.
- Sustainability Innovation Manager: Foster innovation in sustainable product development and marketing.
- Eco-Friendly Supply Chain Coordinator: Manage and promote sustainability in supply chain processes.
Facilities
Program Leaders
Student Testimonials
Program delivery
Our Impact MBA program offers two study options to suit your academic background and career aspirations.
- The 90 ECTS track can be completed in 18 months.
This option requires a minimum of 180 ECTS from a Bachelor's Degree and is compatible with our Early-Bird tuition reduction and various scholarship opportunities. (see here)
- The accelerated 60 ECTS track can be completed in one year.
This option requires a minimum of 210 ECTS from previous education, such as a longer Bachelor's Degree or a Master's. This option is not compatible with Early-Bird tuition reduction or scholarships.
While both pathways cover the core content, the 90 ECTS track offers 3 elective modules during Calibration Phase, whereas the 60 ECTS track has only one elective module.
The 4 Phases:
Our MBA programs are a hands-on learning experience, providing you with the essential skills, knowledge, and entrepreneurial mindset to excel in today's evolving business landscape. Our four-phase curriculum sets the stage for a successful and impactful career. Let's explore how each stage of the program shapes your skill development.
The Orientation Phase: You’ll start your journey by mastering the program's six competency areas. Your personal mission statement will lay the groundwork for your desired specialization, competency development, and mindset cultivation.
The Calibration Phase: This stage deepens your expertise in your chosen specialization area, giving you the opportunity to gain in-depth knowledge while developing an action-oriented skillset.
The Elevation Phase: The Elevation Phase focuses on finding solutions for Sustainable Development Goals. These grand challenges are designed and delivered together with our industry partners.
The Activation Phase: The Activation Phase is where your innovative ideas will come to life. You will work towards your own project's goals, with the support from your peers, our industry experts, and your mentors. It's the culmination of your transformative journey.
