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The Economist - Executive Education Professional Communication: Business Writing and Storytelling
The Economist - Executive Education

Professional Communication: Business Writing and Storytelling


6 Weeks


Part time

USD 1,647

Distance Learning



Learn how to craft accurate, engaging, and impactful pieces of writing for the business context.

Professional Communication: Business Writing and Storytelling is an online short course from The Economist designed to help business professionals attract and address broad audiences across various written formats. Based on the newspaper’s editorial practice, this six-week course offers a self-reflective journey through the craft and purpose of writing and storytelling, equipping you with the confidence to communicate with partners and employees. An accessible “tools not rules” approach to grammar unlocks practical skills for constructing cohesive sentences and paragraphs and shows how elements such as word choice, punctuation, and structure can maximize impact and clarity. You’ll also explore ways to source information accurately, learn to strengthen arguments with data visualisations and uncover methods for constructive and collaborative editing.

Enjoy a free three-month digital subscription with this executive-education course from The Economist. Read daily articles on, listen to our podcasts, watch videos, browse newsletters, immerse yourself in our app or join us at exclusive events.

This course is certified by the United Kingdom CPD Certification Service and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.

Note: should students wish to claim CPD activity, the onus is upon them. The Economist and GetSmarter accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

About the certificate

Improve your business writing and earn an official certificate of completion from The Economist.

Assessment is continuous and based on a series of practical assignments completed online. In order to be issued a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.

Your certificate will be issued in your legal name and sent to you upon successful completion of the course, as per the stipulated requirements.

Why choose GetSmarter?

GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.

We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.

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