AAS Business Management/Marketing

The fully online AAS in Business Management/Marketing program is designed to provide students with the skills needed for success in business. Real-world knowledge and experience are shared in all courses. Students are challenged in basic disciplines such as Management, Marketing, Selling, and Finance leading up to a course in Business Applications requiring the development of a business plan. Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music, and Sports Management offer students an opportunity to explore various areas of interest. Credits earned can be transferred into the bachelor program.

Learning Outcomes

Graduates of the Associate Business Management/Marketing program should be able to:

• Identify the basic functions of business: economics, finance, management, and marketing.
• Recognize the business decision-making process.
• Identify a comprehensive business plan.
• Model oral and written communication skills to engage an audience with a coherent business presentation.
• Demonstrate critical thinking and analysis skills to comprehend business problems in a real-world context.
• Relate business problems in a real-world context using writing skills.

Required courses

Business Courses

• BUS103 Introduction to Business Ventures
• BUS112 Principles of Marketing
• BUS122 Office Applications: Microsoft Word & PowerPoint
• BUS203 Principles of Management
• BUS230 Principles of Selling
• BUS280 Business Applications and Leadership
• ACC107 Financial Accounting I
• ACC127 Spreadsheet Applications (Excel)

General Education/ Technology Courses

• GEN115 Digital Literacy in the Workplace
• GEN125 English Composition I
• GEN127 English Composition II
• GEN129 Essentials of Public Speaking
• GEN147 College Mathematics
• GEN157 Statistics
• GEN181 Microeconomics
• GEN183 Macroeconomics
• GEN224 Professional Communications and Career Development
• GEN105 Transformative Learning