Master of Science Business Management Specializing in Digital Marketing (Online)
Berlin, Germany
DURATION
24 up to 24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 373 / per month *
STUDY FORMAT
Distance Learning
* Plus a one-time matriculation fee of €250
Introduction
What You Will Learn:
Learn the basics with our compulsory Management Foundation course, and study topics tailored to your interests and needs through your chosen specialization, Digital Marketing (Online).
Management Foundation:
- Economic, Politics and Society
- Strategic Management
- Marketing
- Innovation Project
- Business Organization
- Project Management
- Leadership & Communication
- Research & Science Project
- Philosophy of Science and Research Method
- Advanced Statistics
Digital Marketing Specialization:
Our master’s with a focus on Digital Marketing will teach you how to professionally transform your company‘s products and services by utilizing the vast number of digital channels available in today’s online-focused world.
Digital marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and boost your company’s leads and sales. It is also an excellent way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your online social channel’s comments and chats.
Learn how to implement a smart, data-based marketing strategy by applying omni-channel concepts and specific targeting, establish inbound marketing approaches, how to increase the efficiency of your campaigns through clever automation and personalization, and more — all aimed at getting your brand out there.
Why Study Online?
INSIDER:
S-Next’s INSIDER portal makes distance learning easy. Simply log on to your online space and find all your lessons in a simple downloadable format. Skip ahead if you so wish or take time to go back over any difficult lessons as you please — INSIDER allows for total flexibility so that you can work at your own pace. Just remember to submit your assignments by their due date!
- High Flexibility
At S-Next, we strongly believe that everyone should have the opportunity to continue their studies to further their careers – no matter their schedule. With our online MBA programs, we provide a unique curricular concept that allows for flexible entry, highly developed online learning, and LIVE virtual seminars, so that you can start your degree whenever and from wherever best suits you. Thanks to our diverse format, you will be able to complete your degree at your own pace – which means that you can easily curate your studies to fit around your work and personal commitments.
- Support and Interaction
From your very first day as a student at S-Next, our friendly and supportive faculty members and Student Advisory Team will be on hand to offer their encouragement and insights. Discuss topics explored within your modules through intensive content- and reflection-oriented sessions in our optional Group Study Sessions (GSS) and take part in our mandatory Group Project Sessions (GPS) for personalized assistance in your individual Transfer Project.
- Immediate Implementation at your Workplace
Your Transfer Project subject is your choice. Select a topic that not only intrigues and motivates you but also benefits your chosen career path and industry at large. Feel confident in imparting your knowledge directly to the CEO of your organization, if you wish, safe in the knowledge that you have been mentored and assessed by some of the best in the biz.
- Advanced Digital Learning Solution
Once you are admitted to and enrolled in our university, you will gain immediate access to top-of-the-range learning solutions designed specifically for this master’s degree course. Receive detailed, specialized multimedia materials that will assist you in your respective modules and individual learning – quickly and easily to your computer.
- International Networking
As an international university based in one of the most exciting cultural hubs in Europe, we welcome an extremely diverse group of students from various parts of the world and fields ofexpertise to our campus. Make life-long friends and expand your professional network by taking part in our Personal Learning Journey program’s online networking events with current and past Steinbeis pupils.
- Affordability
Because of the way in which this program is structured, it comes at a more affordable price than your average master‘s program – you will save money by studying from home and not having to incur any moving, living,or travel expenses. To make things even easier, we give you the option of paying your fees all at once, by the semester, or in monthly installments. We also allow an extension of program duration for up to one whole year, free of charge.
Steinbeis University - Schools of Next Practices
At Steinbeis University - Schools of Next Practices, we help people find their path and have a positive impact on the world. By implementing our core study concept, the 5 Circles, into your life, you can and will succeed in reaching the Next Level of your professional life and personal journey. Make our 5 Circles — PURPOSE, CONTENT, TRANSFER, METAVERSE, and SUSTAINABILITY — your daily drivers to pave the way for your career.
Envision your PURPOSE and shape your life and career to fit your ultimate end goal with the support of the highly experienced lecturers and expertly trained student advisory team at Steinbeis University - Schools of Next Practices.
Strengthen your professional and personal qualifications and reach your Next Level through contemporary study CONTENT. Put the latest industry-led innovations and insights learned in the classroom into practice, thanks to our unique TRANSFER-oriented teaching method, and become part of the METAVERSE —the future of work — with our immersive technologies and diverse, digitally taught subject matter. The instructive knowledge and future-oriented perspectives gained during our innovative study programs are guaranteed to ensure your compatibility with modern-day working environments and job roles.
Use the knowledge and qualifications acquired during and after your time at Steinbeis University - Schools of Next Practices to go forth and make a real SUSTAINABLE difference to the world — socially, environmentally, and economically.
Career Opportunities
Your Profile:
You are interested in online and new media and would like to implement digital strategies to promote the brand and drive the projects of your current company. You want to learn more about software and technology development, and how to adopt and manage digital channels necessary for the most efficient marketing campaigns. You understand the importance of feedback and love the idea of having easy and effective communication between your company and its users via social media comments and chats.
Your Career Prospects:
- Online Marketing Manager
- Project Manager
- Product Managers
- Developers, Software, or Technology Specialist
- Journalist or Content Makers
- Entrepreneur in Digital Business
Gallery
Curriculum
Core Course:
- Economic, Politics and Society
- Strategic Management Marketing
- Innovation Project
- Business Organization
- Project Management
- Leadership & Communication
- Research & Science Project
- Philosophy of Science and Research Method
- Advanced Statistics
Specialization Course:
- Marketing, Media & Communication
- Digital Economics: Implications for Business and Society
- Digital Marketing, Automation & Personalization
- Digital Technology & Internet of Things
- Structural Framework
- Market Research & Consumer Behavior
- Strategic Media Management
- Entrepreneurship
Admissions
Scholarships and Funding
Find out if you are eligible for a scholarship so that you can save up to 25% off your tuition fees.
Because Steinbeis University – Schools of Next Practices is part of the Steinbeis Foundation, candidates can apply to the Steinbeis scholarship fund. Through this fund, a selection of students showing academic merit and outstanding interpersonal skills can save 25% off of their total tuition fees.
Scholarships are allocated based on motivation, personal and professional achievements, as well as academic excellence. Scholarships will be awarded to candidates from any educational or vocational background.