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Selinus University of Sciences and Literature Doctor of Philosophy (Ph.D) in Marketing and Communication
Selinus University of Sciences and Literature

Doctor of Philosophy (Ph.D) in Marketing and Communication

Ragusa, Italy

24 Months

English

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EUR 2,600 *

Distance Learning

* all-inclusive; instalments allowed | study pace: by research - no campus attendance

Introduction

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers. Research should be implemented on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty and take advantage of the internet market. The thesis should also contain insights into the latest negotiating skills for salespeople, current marketing strategies, innovative approaches to qualitative research that deepen customer appreciation, and topics currently in the foreground such as social media exploitation, direct marketing, internet marketing and many other fields functional to modern marketing.

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Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

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