Online Digital Marketing (Professional Diploma)
Online
DURATION
24 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Feb 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
Distance Learning
Introduction
The Online Certified Digital Marketing Professional program is aimed at students who are looking to boost their careers by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.
Schellhammer Business School’s game-changing partnership with the Digital Marketing Institute (DMI) boosts your future success with relevant industry-validated Digital Marketing knowledge.
The Professional Diploma in Digital Marketing is credit-rated by the Scottish Qualifications Authority (SQA) at SCQF Level 8. This is equivalent to EQF/MQF Level 5, which continues to confirm the relevance of this industry-designed study program.
Developed by leading tech companies like Google, Microsoft, and Facebook, this certification offers cutting-edge knowledge, practical digital skills, and proven industry practices.
Program Quick Facts
- Effort Required: 30 – 50 hours
- Program Availability: 24 weeks
- Average Completion: 8-10 weeks
- Delivery Method: Online, On-Demand
- Instruction Type: Self-paced
- Immediate: Start today
- Accredited: EQF Level 5
- Content: 10 Modules
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Admissions
Curriculum
- Module 1: Introduction to Digital Marketing
- Module 2: Social Media Marketing
- Module 3: Search Engine Optimisation (SEO)
- Module 4: Content Marketing
- Module 5: Website Optimisation
- Module 6: Email Marketing
- Module 7: Paid Search (PPC) Using Google Ads
- Module 8: Display and Video Advertising
- Module 9: Web Analytics
- Module 10: Digital Marketing Strategy
Program Outcome
Course Objectives and Learning Outcomes
By the end of this course, you will gain a comprehensive understanding of the key channels and strategies needed to plan, execute, and manage an effective digital marketing plan for your business.
The Professional Diploma in Digital Marketing empowers you to:
- Conduct thorough digital research, establish business objectives, and craft a targeted digital marketing strategy.
- Design, build, and optimize a high-performing website aligned with your business goals.
- Create and curate innovative, engaging content that maximizes ROI.
- Set up, optimize, and execute organic and paid ad campaigns on platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, while tracking performance.
- Improve your website’s SEO by optimizing both on-page and off-page elements for higher organic rankings.
- Manage paid search campaigns through Google Ads and track their success using Google Analytics.
- Create effective display and video ads using Google Ads and other platforms to measure impact and performance.
- Design compelling email marketing campaigns that generate leads, increase customer retention, and foster brand loyalty.
- Set measurable goals for your business and website, using analytics tools to track and improve performance.
- Leverage various research methods, including audience analysis, competitor research, and social listening, to develop a how-to guide for all your digital marketing activities.
Certification and Awarding Body
The course is mapped to the European Qualifications Framework (EQF) AND positioned within the European Higher Education Area (EHEA), a ‘translation tool’ between different qualification systems. The awarding body is the world’s leading Digital Marketing Institute. And both these facts are a big deal. They mean your DMI Certification gets recognized at a glance, fits within other educational frameworks and has value beyond borders.
Career Opportunities
The Professional Diploma in Digital Marketing is a comprehensive course designed to equip you with the skills and knowledge to excel in digital marketing. It covers various aspects, including SEO, social media marketing, email marketing, and digital strategy.