Master in Marketing, Marketing and Revenue Management

Main characteristics of the Master in Marketing and Revenue Management Online

The challenge of digital transformation

The emergence of new technologies is causing major changes in the tourism sector in general and the hotelier sector in particular, which is experiencing an accelerated transformation in the area of marketing, distribution and sales.

The high competitiveness and the new challenges that the industry is facing increase the demand for professionals with knowledge and mastery of the new online management tools, as this has become a fundamental aspect in the management of hotel establishments. In this context, e-commerce and revenue management are considered key positions within the hotel industry.

The role of e-commerce and revenue management directors

At this point, the role of both the e-commerce director -as responsible for the company's online commercial strategy- and the revenue management director -as responsible for predicting what the client will do and orient strategies in that sense - are vital, but are not limited to the specific functions of your position. Like all management positions, his duties must coexist with the day-to-day life of his team: clearly setting the department's objectives, planning and making decisions, solving problems and also being a visible leader for the entire team. That is why many companies today require trained professionals with the ability to manage people who allow them to successfully cope with permanent changes in an extremely volatile and changing market.

An integrating and unique Master

So these are the names to take into account: e-commerce and Revenue Management. Two figures that in a very short time have made the leap to become key positions in the hotel industry. And they are the cause (and the objective of the faculty) of the development of the Master in Marketing, Marketing and Tourism Revenue Management of Ostelea, since it offers an integral and unique training in its category, with a unified training program that covers online marketing, and -commerce and tourism marketing.

Advantages of studying this master's degree in Ostelea

• Online mode
• Possibility of places with scholarship
• Open convocatory
• Financing and aid program

Objectives of the Master in Marketing, Commercialization and Revenue Management

• Global vision. Acquire a global and integrative vision of the sector in general and of the management of the different business models of the sector, from the point of view of top management in commercial, marketing and revenue.
• Management skills. Promote the growth and development of personal skills and the ability to understand and reason necessary for management positions.
• Management. Develop a strategic vision to optimize revenues through the improvement of information management.
• Team leadership. Know in detail the new marketing environment and the possibilities offered by new technologies for the development of management optimization and profitability strategies.
• Revenue Acquire knowledge and internalize the tools for the design and implementation of a Revenue Management project for tourism companies.

Two modes to choose from: Online or Blended

The master can be done in two modalities: online or blended (in the fields of Madrid and Barcelona).

Online mode

It is flexible and allows the student to acquire knowledge according to their training needs and time availability. For this, the students have from the start day of the planning module and the delivery dates of the different activities so that they can have the overview and organize themselves during that time.

Blended mode

It combines the advantages of face-to-face training with the flexibility of distance training through the Virtual Campus. It offers participants 20 classes or face-to-face sessions, to choose from among more than 160, and 4 one-to-one face-to-face tutorials.

Study plan of the Master in Tourism Marketing and Revenue Management

Module 1. Global vision

• Vision and strategic analysis of the tourism sector. Innovation and internationalization.
• Structure and evolution of the Hospitality sector.
• Innovation and tourism internationalization.
• New approach to the Hospitality sector.

Module 2. Marketing

Marketing applied to the tourism sector: offline, online and guest experience.

• Offline marketing.
• Online Marketing
• Information management and customer loyalty.

Module 3. Marketing

Strategy and implementation of the tourism product marketing process. E-commerce.

• The process of commercialization of tourist products.
• Business plan and management of business teams in the tourism sector.
• Tourist e-commerce.

Module 4. Revenue Management

Concept, strategy and management of revenue Management.

• Characteristics of revenue management in the Hospitality sector and applications to subsectors.
• The management of revenue management: pricing and indicators.
• Revenue Management management tools.

Module 5. The manager's vision

Improvement of personal and professional skills.

• Project planning.
• Financial and legal aspects in the tourism sector.
• Skills and tools for managerial development.

Final work of master

Triple degree after completing the Master in Marketing, Commercialization and Revenue Management

Upon successful completion of the program, the student will obtain a triple degree:

• The Master's degree in Marketing, Commercialization and Revenue Management from Ostelea, Tourism Management School .
• The Master's degree in Marketing, Commercialization and Revenue Management from EAE Business School .
• The degree from the University of Lleida .

For admission to the master, it is necessary to pass an admission process, which includes a personal interview, designed to ensure the suitability of the candidates and the maximum use of the program.

Financing and financial aid programs

Ostelea has developed different scholarship programs to adapt to the personal and professional circumstances of our students. The academic advisor is in charge of informing and advising the future student about the requirements and the procedure to apply for a scholarship to Ostelea.

Integral Development SMEs

We offer answers to the specific needs of SMEs. For us, it is very important to strengthen and implement strategies to improve competitiveness and the integral development of small and medium-sized companies.

Executive Woman

Women make up more than 40% of the participants in our programs, with an average age of 33 years. It is a group of students who are in full professional and personal maturity, and who need to combine their family, personal and educational activities. For this reason, we have an aid program for this professional segment. The managerial potential and the leadership capacity of each of the candidates will be valued as two essential qualities for the study of their candidacy.

Accredited Disability

In order to promote and contribute to the professional development of people with disabilities, we have launched a program of aid for this group.

Academic excellence

It will distinguish the students with the best academic record. Candidates who prove that they have an academic record higher than a 9.5 average score will be able to access the Academic Excellence Scholarship.

Entrepreneurs

Aimed at managers of SMEs, freelancers and professionals who want to start a business project.

Directors

An aid aimed at managers, middle managers and qualified professionals who aspire to positions of responsibility.