Master in Digital Marketing, Growth Hacking and eCommerce

Our program is structured in 2 blocks and culminates with the Master's Final Project. In addition, during the development of the program, four voluntary bootcamps and various additional activities will be carried out.

• Block 1. Digital Marketing
• Block 2. eCommerce
• Master's Final Project
• Bootcamps and Additional Activities

Digital marketing

• Fundamentals of digital marketing and e-commerce
• Search Engine Marketing: SEO and SEM
• Performance marketing and permission marketing
• Social media strategies
• Marketing automation and programmatic buying
• Analytics and metrics

eCommerce

• CRM, loyalty and customer service
• Usability, interaction design and user experience
• E-commerce technology operations and management
• Growth hacking simulation

goals

Objective 1: Digital Communication

Understand the new paradigm of digital communication to improve its effectiveness throughout the different campaigns, by delving into the different elements that make it up and the existing tools.

Objective 2: Ecommerce Management

Learn about the phases that make up the eCommerce management process, as well as the techniques used in each of these, to optimally manage this type of business, from user acquisition to after-sales service.

Objective 3: Social Media

Identify the main elements that make up the social media environment in order to adapt it to the development of the digital strategy, and learn to design a Social Media plan, determining the necessary resources (human, technical and economic) in an effective and efficient manner.

Objective 4: Technology

Identify the different changes that have occurred in the technological environment with an impact on digital marketing and eCommerce in order to implement them and readjust the communication strategy in any company.