
Media Analytics
East Lansing, USA
DURATION
LANGUAGES
English
PACE
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STUDY FORMAT
Distance Learning
Scholarships
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Introduction
The Graduate Certificate in Media Analytics introduces basic concepts, processes and uses of media analytics. It explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising. The course work covers statistical concepts related to media analytics, including an understanding of probability based sampling, censuses, and random assignment.
English Language Requirements
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