Master in Luxury Brand and Business Management - English
Online Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 3,500 / per year
STUDY FORMAT
Distance Learning
Introduction
Luxury is a diverse and complex industry that encompasses a wide range of products and services based on the principles of exclusivity, quality, and prestige. The global market for Luxury Goods is projected to reach US$369.8 billion by 2030, covering a variety of sectors from haute couture to hospitality, travel, jewelry, watches, fine dining, and the automotive industry. The Master in Luxury Brand and Business Management offers students a strategic view of the opportunities available in the industry, by providing advanced skills in the main functions of a luxury company: communication and marketing, branding, retail, finance, and accounting.
The program presents the concept of luxury from a historical, cultural, and global perspective by analyzing the relationship between luxury brands, high-value services, and consumer and market behaviors. Throughout the master's, students will develop the management, entrepreneurial, and marketing skills needed to analyze and forecast luxury trends, develop business and branding strategies, and create a culture of innovation based on the use of digital channels to foster sustainability and growth.
The teaching method is based on: online lessons, case analyses, projects and presentations, group and individual work sessions, and out-of-class assignments. The students will have the opportunity to apply theory into practice during the master project work to be completed during the last semester with the support of a faculty member and a personal tutor.
Admissions
Scholarships and Funding
The University’s scholarship program recognizes outstanding achievement at different levels of study and supports talented and socially committed students in their personal and professional development. Through our Scholarship Program, you can access different scholarship opportunities from 10% to 20% dedicated to European and international graduate students who are distinguished by their merit and academic and professional achievements. You can start your application to the master and the University scholarship program, by submitting the online application form.
Program Tuition Fee
Career Opportunities
The master's is addressed to students who wish to develop their careers in the luxury industry and meet the growing demand for experienced managers in the global context. It allows students to acquire an overview of all the different functions of a luxury company and to understand the peculiarities of the companies that operate in this sector. The following different leadership positions are available for graduates:
- Communications Manager
- Corporate Social Responsibility Manager
- Luxury Buyer
- Strategy Consultant
- Luxury Investment Analyst
- Head of Sales
- Brand Manager
- Marketing Manager
- Product Manager
- Retail/wholesale manager