Master of Science in Marketing and Communications Loyola University

Get your message out to the world. Accelerate your career in communications and marketing.

Expand your industry expertise and develop your strengths as a leader. Our online master of science in marketing and communications degree from Loyola University New Orleans will help you connect your creativity to your career goals with a customizable program based on your interests.

• Choose from a marketing or communications track, or build your own curriculum tailored to your goals.
• Apply with no GMAT/GRE required so you can focus on the skills that are most relevant to your career.
• Complete the 30-credit program in as little as one year, or take your time and earn your degree over two years. Choose from spring and fall start options.

This versatile master’s program is ideal for working professionals in marketing, public relations, and advertising—or recent undergraduates in marketing, journalism, communications, and general business. You’ll grow your professional network while you study and examine the technical marketing strategies and communication skills that are vital to our modern workforce.

Quick Admissions for LOYNO Students

Are you a current LOYNO graduating senior? You may be eligible for the auto [expedited] admit program.

Flexible online classes taught by experts.

You’ll benefit from the best of two Loyola colleges—the College of Music and Media and the College of Business—connecting you to diverse faculty who bring real-world experiences in marketing, business, media, and communications to the classroom.

As part of a dedicated cohort group, you will have the opportunity to build relationships with your peers through interactive discussion boards and online collaboration tools. Our immersive program includes virtual field trips to local newsrooms, guest lectures with industry leaders, and projects working with real clients in New Orleans.

Degree overview

Loyola’s online master of science in marketing and communications consists of 30 credit hours, which includes:

• Core Courses (15 credit hours)
• Elective Courses (9 credit hours)
• Marketing and Communications Capstone Project (6 credit hours)

Core courses

Core Courses (15 credits)

Dive into the real-world business and communications topics that will allow you to make lasting impacts on consumers and the marketplace

• BA B601 Applied Business Mathematics
• MKT B700 Strategic Marketing
• MKT B820 Digital Marketing & Analytics
• CMMN A600 State of Journalism & Mass Communications
• CMMN A782 Social Media

Electives and Capstone

Elective Tracks (9 credits)

Choose one of the following tracks:

Communications Track

• CMMN A735 Ethics & Diversity (3 credits)
• CMMN A810 Crisis Communication (3 credits)
• CMMN A820 Corporate & Social Responsibility (3 credits)

Marketing Track

• BA B750 Competitive Strategy (3 credits)
• MGT B700 Organizational Leadership (3 credits)
• MKT B825 Consumer Analysis & Research (3 credits)

Design Your Own Track

• Choose 9 credits of electives in consultation with your academic advisor

Capstone Course (6 credits)

• MKT/CMMN 890 Marketing & Communications Capstone Project

Take the Lead in Your Career

Discover your full potential

Earning your master’s in marketing and communications can prepare you for a wide range of careers. Graduates may pursue any of these roles:

• Newsroom coordinator/director
• Market research analyst
• Marketing specialist/manager
• Survey researcher
• Public relations specialist/manager
• Fundraising manager
• Advertising manager
• Promotions manager
• Advertising sales executive