Master Management in International Marketing (MA)

Your degree, your way:

We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.

Why IU?

• #1 University in Europe: Join Europe’s largest private university with more than 100,000 students
• Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
• Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
• Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
• International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
• Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 67%.

Your door to the business world

You will deepen your specialist knowledge of marketing and sales-related issues - with a focus on international business management. Using practice-oriented concepts, you will deal with planning, implementation, and control as well as international market entry and market development strategies. Your methodical skills and soft skills such as communication or intercultural competence will be trained.

A short overview of your study

• Degree: Master of Arts (MA)
• Credits: 60 ECTS
• Start of study: Anytime (no fixed start date or enrolment deadlines)
• Study duration: Standard period of study: 12 months
  Different time models possible
• Study model: Online study including online exams 24/7

Study with IU! Find out what it’s like to study at IU. IU's experienced study advisors will give you all the insights about the study programmes, online or on campus, study coaching and more. It’s also a great chance to ask your questions in the live Q&A

Career Relevance

As a marketing expert, you can analyze brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities, and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.

Explore your options

The huge corporate demand for globally-oriented executives and IU’s excellent reputation in academia and industry gives IU graduates huge leverage for a successful career, whether in their country of origin, in Germany, or one of 25 Schengen countries covered by a post-study work permit.

A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

• You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
• You will actively work on your soft skills such as communication skills and intercultural awareness.
• You will expand your knowledge in marketing and sales-related issues with a focus on international business management.
• Using practice-oriented concepts, you will obtain skills in planning, implementation, and control as well as international market launch and cultivation strategies.

Accreditation & Rankings and Memberships

Two Degrees, Double the Advantage

IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or travelling.