Bachelor of Science Artificial Intelligence Business in Marketing & E-Commerce (BSc)

Our BSc AI in Business - Marketing and E-commerce online degree programme provides a comprehensive overview of the application of modern AI methods in selected use-case scenarios with a strong emphasis on the use of generative AI in the corporate context. This degree will cover the fundamentals of AI and business administration with a focus on marketing and e-commerce, preparing you for a successful career.

By completing this bachelors in AI in Business - Marketing and E-commerce online, you will:

• Gain a thorough understanding of AI technology
• Develop business acumen focused on marketing and e-commerce
• Learn to manage and analyse data for business decision-making
• Prepare for leadership roles in AI-driven business and marketing contexts

Here's a detailed look at the semester-wise curriculum:

Electives Overview

Elective D

If you decide to do the internship:

• Internship: Business & Management

Elective D

If you decide to do the six modules:

• Project: Digital Business Models
• Project: Business Intelligence
• Intercultural and Ethical Decision-Making
• Digital Skills
• Interaction and Communication in Organisations
• Seminar: Current Topics in Digitalization.

In today’s AI-powered world, there are tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as:

AI Marketing Specialist

As an AI Marketing Specialist, you work at the intersection of AI and marketing to develop data-driven decisions and strategies that optimise marketing performance. Your role involves identifying trends and insights to recognise patterns in customer and market behaviour, implementing AI tools and technologies, and conducting A/B tests. You are responsible for customer analysis, segmentation, and reporting. By optimising marketing campaigns and using automation solutions, you contribute to making marketing activities more effective, efficient, and personalised, enhancing customer loyalty, increasing revenue, and boosting brand awareness.

AI Customer Relationship Manager

As an AI Customer Relationship Manager, you design and optimise customer-centric strategies using AI. You analyse extensive data on customer interactions to identify behavioural patterns and create personalised customer experiences. Implementing chatbots for 24/7 support, predictive analytics for proactive engagement, and evaluating customer feedback are all part of your responsibilities. Your objective is to build long-term, valuable relationships between customers and the company, targeting customers effectively to enhance their loyalty.

AI Product Marketing Manager

In the role of AI Product Marketing Manager, you develop and implement marketing strategies for AI-powered products. Your tasks include market research, competitive analysis, and product positioning to highlight key features and successfully position the brand. You devise marketing strategies, including campaign planning, content development, and audience targeting, and create launch strategies. Collaboration with cross-functional teams such as product development, sales, and marketing is essential, as is supporting the sales team with materials, training, and relevant information. Performance analysis is key to continually refining your strategies and ensuring the product’s market success.

In our bachelors in AI in Business - Marketing and E-commerce online programme, you’ll acquire the following soft skills:

• Creative problem-solving
• Adaptive thinking
• Leadership
• Strategic communication

… and also these essential hard skills:

• Data Analysis Techniques
• Artificial Intelligence Applications
• Marketing Analytics