Bachelor of Science Artificial Intelligence Business in Digital Marketing & SEO (BSc)

Our BSc AI in Business - Digital Marketing and SEO online programme gives you a broad overview of AI and the application of modern AI methods in selected use-case scenarios, with a strong focus on the use of generative AI in an enterprise context. Learn the fundamentals of AI and business administration, with a focus on digital marketing and SEO. The curriculum is designed to ensure you gain a competitive edge in the industry.

• A broad overview of AI and the application of modern AI methods in selected use-case scenarios
• Strong focus on the use of generative AI in an enterprise context
• Fundamentals in the areas of AI and business administration
• Topics include digitalization, ethics, and internationality
• Focus on digital marketing and SEO

Here's what you'll study in each semester:

Electives Overview

Elective D

If you decide to do the internship:

• Internship: Business & Management

Elective D

If you decide to do the six modules:

• Project: Digital Business Models
• Project: Business Intelligence
• Intercultural and Ethical Decision-Making
• Digital Skills
• Interaction and Communication in Organisations
• Seminar: Current Topics in Digitalization

In today’s AI-powered world, there are tons of opportunities for graduates with expertise in AI in Business niches. You can hope to land a variety of job roles such as:

AI Digital Marketing Specialist

As an AI Digital Marketing Specialist, you will be at the forefront of the digital revolution, harnessing the power of artificial intelligence to transform marketing strategies. Your role encompasses the development and implementation of AI-based marketing strategies, including planning, executing, and evaluating campaigns using machine learning, data analysis, and personalised marketing. You'll optimise the customer experience by creating personalised interactions and content. Additionally, your tasks include effective deployment and management of AI tools and collaborating with Sales, IT, and Customer Service teams to ensure cohesive strategies.

SEO Consultant/Manager

In the role of an SEO Consultant/Manager, you will lead efforts to improve website visibility in search engine results. Your primary responsibilities will involve conducting keyword research to identify effective keywords for content optimisation. You will optimise technical aspects of websites, such as loading times and mobile-friendly design. Continuous monitoring and analysis of SEO performance will be critical, as you provide data-driven reports and recommendations. Collaboration with other departments is essential to create effective SEO strategies and ensure comprehensive optimisation across all digital fronts.

Content Strategist

As a Content Strategist, you will leverage AI-driven analyses and forecasts to plan and implement content syndication strategies. Your core responsibilities include developing content strategies tailored to target audiences, enhancing brand messaging, and supporting business objectives. SEO optimisation of content to improve visibility and search engine rankings will also be a significant part of your role. You will create and manage high-quality content across multiple platforms, including websites, social media, blogs, and emails, ensuring that all content aligns with the overarching business strategy.

Become the architect of tomorrow’s digital landscape: learn to utilize AI to develop powerful marketing strategies, enhance brand presence and optimize online visibility. In our BSc AI in Business - Digital Marketing and SEO online programme, you’ll develop these soft skills:

• Critical thinking
• Creative problem-solving
• Adaptability
• Effective communication

… and the following hard skills:

• Business intelligence
• Advanced artificial intelligence applications