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IU International University of Applied Sciences – Online Master Marketing Management (MA)
IU International University of Applied Sciences – Online

Master Marketing Management (MA)


12 Months


Full time, Part time

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EUR 1,936 / per year *

Distance Learning

* Price for 120 ECTS courses starts from, includes up to 67% discount on tuition fees. For a personalized offer contact the University.


Your degree, your way:

Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine-tune search engine marketing. Start or boost your career in an industry that's in demand across the globe.

Why IU?

  • Germany’s largest University: With over 100,000 students from more than 153 countries
  • Digital, Flexible, 100% online: IU offers outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online classes and exams 24/7.
  • Fully Accredited Degree: All IU's degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
  • Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
  • International Focus, Practical Orientation: 94% of their graduates have a job within six months of graduation.
  • Scholarships available: Depending on your situation, motivation, and background, IU offers scholarships that can reduce your tuition fees by up to 67%.

A short overview of your study

  • Degree: Master of Arts (MA)
  • Credits: 60 ECTS or 120 ECTS
  • Start of study: Anytime (no fixed start date or enrolment deadlines)
  • Study duration: Standard period of study: 12, 18 or 24 months (60 ECTS) or 24, 26 or 48 months (120 ECTS).
  • Study model: Online study including online exams 24/7

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