Master in
Master Management in International Marketing IU International University of Applied Sciences - Online Studies
Introduction
Start your Master Management in International Marketing Online
What makes international marketing so exciting is the fact that it constantly evolves and changes. New technologies and players join the market each year, revolutionising major parts of it in the process. With a Master in International Marketing and Management at IU, you’ll develop skills that will allow you to always stay ahead of the curve, ready to embrace and benefit from the next big thing. Combine business knowledge with leadership skills and psychology, and build your ability to successfully direct teams and companies towards success in a competitive and diverse global market. Study completely online, and start whenever you want – no need to wait for a semester to start! Students in this study programme are eligible for a dual degree from LSBU (London South Bank University) without any additional academic requirements.
Study the way you want with IU Online Studies
Studying online doesn’t mean studying alone: your fellow students, tutors, professors and student advisors are available at any time, for any question or advice you need.
With over 10 years of online studies experience, the programmes at IU are designed to fit your needs and help you succeed:
- Start studying whenever you want to: no need to wait for a semester to start. 100% online, from wherever you are.
- Take your exams whenever you’re ready. 24/7, 365 days a year, from anywhere in the world.
- Build your international network from the very first step and position yourself for success on a global scale.
- At IU, our goal is to give you the tools you need to build a successful career. That’s why 94% of our graduates find a job within 3 months of graduating.
- Our degrees are recognised and accredited globally, giving you better chances to succeed in the international job market.
- We offer flexible payment options, to suit every student. You can pay for your studies each month, or on a yearly basis.
Earn a degree in an in-demand profession and develop all of the skills you need in order to secure your professional future.
Boost your career. Earn a dual degree
With the IU and LSBU (London South Bank University) dual degree track, you get a unique opportunity – graduate with both a German and a British graduation certificate, without any extra academic requirements. The study programmes at IU and at LSBU are coordinated and therefore equivalent to each other.
Start your studies at IU, apply for your British certificate* and you will automatically be awarded a degree from LSBU following your graduation if all of your study requirements have been fulfilled successfully.
Send in your application form, and get in touch with our Student Advisory Team, and receive your British graduation certificate after you’ve successfully graduated from IU.
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Admissions
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Webinar: Study Online with IU 6:00 pm - 7:00 pm (CEST)
Curriculum
In the IUBH Management Master’s in International Marketing, you’ll learn to analyse brand values and develop targeted marketing strategies for business-to-business or business-to-customer (B2B or B2C) companies. You’ll gain an in-depth understanding of consumer behaviour, enabling confident decision-making in the fields of acquisition, consumption and products and services. In addition, you’ll master management skills to maintain excellent employee motivation, client relationships and customer satisfaction.
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Rankings
Accreditation and Rankings
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Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
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Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
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Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
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Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Tuition Fee
Career Opportunities
A Master’s in International Marketing will shape your skills to become an expert in positioning brands in any market. With this degree, you’ll show potential employers that you can identify and overcome potential risks, tailor campaigns to attract the right customers and regions, and enable the success of your team.
Brand Manager
As a brand manager, your main task is to strategically develop, position and coordinate a company’s brand or image to ensure that it is highly recognisable and stands out from other companies. With this goal in mind, your responsibilities will include ensuring effective external communication for cross-product strategic planning. As a brand manager, you are also responsible for designing innovative, cross-channel media campaigns that are implemented, analysed and optimised both nationally and on a global scale.
Communications Manager
As the communications manager for a corporation, you are responsible for smooth internal and external communication and for increasing brand presence. Your responsibilities include designing and implementing PR strategies, management consulting, coaching and executing communication campaigns. You will be confident in dealing with crisis management and extreme situations as well as change management.
Marketing Manager
As a marketing manager, you are responsible for the development, planning and implementation of a company’s marketing strategies. You will therefore have budget responsibilities. You will need to constantly monitor and manage marketing activities and ensure that defined marketing targets are met. In addition, you will be responsible for optimising marketing campaigns. Overall, you will have many opportunities to enhance the company through your strategic activities and expertise.