MA in
M.A. Digital Marketing IU International University of Applied Sciences - Online Studies
Introduction
It's all about winning over your target audience, regardless of which channel you choose. With this 120 ECTS Master's degree, you will expand your skills and explore results-driven marketing mainstays, such as performance marketing and digital analytics. Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you build a multi-channel, holistic approach to online marketing. Enhance your marketing toolbox by specialising in areas that match your passion through elective courses.
Study the way you want with IU Online Studies
Studying online doesn’t mean studying alone: your fellow students, tutors, professors and student advisors are available at any time, for any question or advice you need.
With over 10 years of online studies experience, the programmes at IU are designed to fit your needs and help you succeed:
- Start studying whenever you want to: no need to wait for a semester to start. 100% online, from wherever you are.
- Take your exams whenever you’re ready. 24/7, 365 days a year, from anywhere in the world.
- Build your international network from the very first step and position yourself for success on a global scale.
- At IU, our goal is to give you the tools you need to build a successful career. That’s why 94% of our graduates find a job within 3 months of graduating.
- Our degrees are recognised and accredited globally, giving you better chances to succeed in the international job market.
- We offer flexible payment options, to suit every student. You can pay for your studies each month, or on a yearly basis.
Earn a degree in an in-demand profession and develop all of the skills you need in order to secure your professional future.
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Admissions
Free Webinar and Q&A
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Curriculum
Be it on the web, via mobile, social media or e-mail – our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience, regardless of channel. Round up your studies with elective modules where you can sharpen your unique marketing toolbox by specialising in specific areas that match your passion.
| 1st Semester | 2nd Semester |
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| 3rd Semester | 4th Semester |
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Choose one elective from
“Electives A” list:
- Data-Driven Marketing and Controlling
- E-Commerce
- Mobile Marketing
- Salesforce Consultant Specialization
- SEA and Social Media Marketing
Choose one elective from
“Electives B” list:
- Artificial Intelligence
- Big Data Applications
- Business Analyst
- Communication and Public Relations
- Community management and Online Communication
- Consumer Behaviour and Digital Business Models
- Data-Driven Marketing and Controlling
- Data Science and Analytics
- E-Commerce
- Growth Hacking and Conversion Rate Optimization
- Innovation and Entrepreneurship
- Mobile Marketing
- Neuromarketing
- Process Management with Scrum
- Product Development and Design Thinking
- Project Management with Prince2
- Sales, Pricing and Brand Management
- Salesforce Developer Specialization
- Salesforce Sales Specialization
- SEA and Socia Media Marketing
- Social Media Campaigns and StorytellingSocial Media Creation
Rankings
Accreditation and Rankings
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Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
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Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
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Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
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Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Tuition Fee
Career Opportunities
Once you’ve completed your studies in the Digital Marketing Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position. Some of the jobs you could pursue include Online Marketing Manager, Head of
Online Marketing and Performance Marketing Specialist, among others.
You will be able to work in jobs such as:
- Digital Marketing Manager
- Head of Digital Marketing
- Performance Marketing Specialist