Bachelor of Arts in Digital Business
Online
DURATION
36 Months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 15,063 *
STUDY FORMAT
Distance Learning
* 36 months | 48 months: €17211| 72 months: €19347
Scholarships
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Introduction
Become an expert in the digital economy of the future! – In the IU distance learning program in Digital Business, you combine business administration knowledge with IT expertise. You will learn how to develop innovative digital business strategies, products, and services, and target customers effectively. Depending on your interest, you can specialize in digital marketing or data science. Whether you want to work later as a creative mind or a data wizard: both fields offer excellent career prospects, for which you will be well-prepared with your Bachelor's degree in Digital Business.
The economy of the future is digital. Do you want to help shape digital transformation in companies and act as a link between different areas? Our degree programme prepares you for the challenges of digital business.
How your studies get you ahead:
- You combine your business skills with in-depth IT knowledge, hone your understanding of digital business models, and become a sought-after specialist in the field of digital future commerce.
- You learn to develop and implement digital strategies that advance your company.
- After your graduation, a wide range of career paths are open to you, such as internal consulting for digital innovations, market research, or digital project management. You work as a junior business consultant, junior business analyst, or junior product manager.
Admissions
Curriculum
Your courses
Become an expert in digital business: In the distance learning Digital Business programme, you receive comprehensive training in business and technological basics. You immerse yourself in current topics of digitalisation and deal with digital business models. In modules such as “Digital Future Commerce”, "Einführung in die Low-Code Entwicklung” or “Data Analytics und Big Data”, you acquire the skills necessary for working in digital companies. In addition, you can pick electives or tracks, such as Marketing, Web & Mobile Development, Data Analysis & Machine Learning or IT Management.
Semester 1
Module
- Digital Business Models
- Business 101
- Introduction to Academic Work
- Introduction to Computer Science
- Managerial Economics
- Project: Digital Business Models
Semester 2
Module
- Accounting and Balancing
- Digital Future Commerce
- Fundamentals of Data Protection and IT Security for Non-Technical Programs
- Intercultural and Ethical Decision-Making
- Online Marketing
- Project: Design Thinking
Semester 3
Module
- Statistics - Probability and Descriptive Statistics
- Collaborative Work
- Management Accounting
- Introduction to Low-Code Development
- Introduction to Process Management
- Project: Low-Code Development
Semester 4
Module
- IT-Law
- Seminar on Current Topics in Digitalization
- Corporate Finance and Investment
- E-Commerce I
- Corporate Planning and Simulation
- Agile Project Management
Semester 5
Module
- Leadership 4.0
- Data Analytics and Big Data
- Introduction to Data Science
- Project: New Work
- Electives A
Semester 6
Module
- Electives B
- Electives C
- Bachelor Thesis
Career Opportunities
Career prospects with a bachelor’s degree in Digital Business
Digital business is a promising professional field. Worldwide data traffic is massively increasing and companies have a corresponding need for qualified young professionals. After your graduation, you may work as:
- Junior digital business consultant
- Junior product manager
- Junior business analyst