Diploma of Specialist in Political Science Communication and Electoral Marketing
Madrid, Spain
DURATION
6 Months
LANGUAGES
Spanish
PACE
Request pace
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 850 / per semester *
STUDY FORMAT
Distance Learning
* subsidized by the Seneca Foundation
Introduction
Politics, as the center of a country's life and as the driving axis of international relations, must be understood in its two dimensions, internal and external, in order to measure its scope.
In this sense, the Diploma of Specialist in Political Science, Communication and Electoral Marketing, presented by the Seneca Institute, introduces those who follow it into Contemporary Politics, in the analysis of the social structure of a country and the formulation of Public Policies , as well as in the role of political scientist and political analysis.
The course also includes the techniques of political negotiation and political mediation, so that students know the potential and limitations of each of these options.
Likewise, this training action is completed with the strategies of Political Communication in its three dimensions, internal, external and institutional, and with the tools of Electoral Marketing and political discourse.
Accreditation
This 300-hour course has an Accrediting Diploma from the Seneca Institute, and is delivered with the Apostille of The Hague, to give it international validity.
Curriculum
Program
The program of this Specialist Diploma in Political Science, Communication and Electoral Marketing consists of 3 Parts, each of them comprising a series of Modules:
Part I
Contemporary Politics. The Social Structure. Political Philosophy. The objective of Political Science. The role of the Political Scientist and political analysis. The formulation of Public Policies. The formulation of Foreign Policy. The principle of neutrality. Others.
Part II
Political Negotiation: Structure, objectives and types. Collaborative and confrontational negotiation. Political Mediation: Considerations and foundations. Mediation Models. Ethics in mediation. Others.
Part III
Political Communication: Institutional, Internal, External. The image of the Parties, Institutional Communication Tools. Spokesperson Training, Press Releases, Press Conferences, Crisis Management. The Reports of a Communication Department. Others.
Political Marketing: Mk and Political Exchange. Mk and Political System. Political Marketing Model. Components of Political Exchange. Electoral Communication and Political Exchange. Political Discourse (structuring and analysis). Others.
(fill in the form to know the complete Program)
Methodology
This Course is offered exclusively in an “on-line” version.
Program Outcome
goals
- Understand what the political process is, as well as political organization systems
- Become familiar with the methods and techniques used in Political Science
- Identify the different types of analyzes that can be carried out
- Understand the objectives pursued by Public Policies
- Delve into the ins and outs of foreign policy, knowing its elements and levels of analysis
- Understand the principles of political neutrality and the different types of neutrality that arise
- Know the characteristics and techniques of political negotiation to achieve planned objectives
- Understand the potential of political mediation, as well as its limitations
- Become familiar with the management of off-line and on-line Political Communication
- Become familiar with the application of Political Marketing strategies
Ideal Students
Who is it for
- To journalists who wish to work as political scientists in the media
- To officials who work in the Public Administration and need to expand or complement their knowledge for better performance.
- To politicians who need to understand the different forms of Political Communication, as well as the tools of the Electoral Mk.
- To international officials involved in Development Programs or technical support to Third World governments.
- To political scientists who need conceptual knowledge about the formulation of Public Policies, and the techniques of political analysis.
- To professionals who are interested in following this specialization course to achieve professional requalification.
Career Opportunities
Labor Departures
- Public and private institutions
- State Administration (public policy formulation)
- Political Parties (as an analyst, advisor or manager)
- Media (as a political scientist)
- Advice to Senior Officials (on political and social matters)
- Consulting (evaluation and impact of public policies)
- Think Tanks (research of local and international politics)