MSc Strategic Marketing (Online, Part-Time)
Online
DURATION
24 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 32,400 **
STUDY FORMAT
Distance Learning
* applications for 2024 entry are now open. We accept applications on a rolling basis until the class is full. Our programmes are highly competitive, so we recommend applying early
** deposit: £1,620
Introduction
An applied online strategic marketing program to drive rapid career growth
In our fast-paced, data-centric world, possessing specialist digital and strategic marketing skills is more than a trend - it's a necessity across all sectors. Seize the opportunity to elevate your career and stay at the forefront of this rapidly evolving industry with our online, part-time MSc Strategic Marketing program. Delivered via The Hub, our bespoke virtual learning environment, this online program offers a structured learning journey to guide you through each module alongside your classmates.
Drawing on the collective expertise of our distinguished faculty members, the program is highly interdisciplinary, combining disciplines such as technology, analytics, and innovation to challenge traditional thinking. You will examine strategic marketing fundamentals, explore a range of topics in advanced strategic marketing and strategy, and understand the critical role of technology as a marketing challenge and opportunity. Through experiential projects, you will have the opportunity to apply your learning within your current organization or act as a consultant for another business, showcasing your leadership, managerial, and strategic marketing skills in a highly applied context.
Ideal Students
What we look for in an MSc Strategic Marketing (online, part-time) candidate
If you are passionate about marketing with an excellent undergraduate degree and are an effective communicator with great problem-solving and teamwork skills, then MSc Strategic Marketing is a good fit for you. The programme is designed for working professionals and recent graduates and we’re looking for confident applicants who come from a variety of academic backgrounds who can display their passion via extra-curricular activities or professional experience.
Admissions
Scholarships and Funding
We know that choosing to pursue a Master's program is an important decision and a substantial investment in yourself. Fees for our MSc programs are the same for both UK and international students.
In addition to the costs of tuition, you should also consider the costs of living in London during your studies and the lifestyle choices that will determine your costs. Many of the students in our Master's programs fund their studies through multiple funding sources, combining personal resources with education loans and scholarships.
Master's scholarships and bursaries
Imperial College Business School is pleased to offer significant scholarship funding to our most talented applicants. A range of scholarships are available, including several dedicated schemes for specific programs, and it is recommended that you apply early to give yourself the best chance of receiving an award.
We have three submission deadlines to apply for scholarships for our 2024 Master’s intake of students. To be considered for a scholarship you should submit your application by one of the deadlines; scholarships will be awarded from the first deadline onwards. We will review your suitability for an award alongside the other applications we receive within that round.
Please note that some of our scholarships require the additional submission of a video interview; admitted students will receive further information on how to submit a video interview via email within approximately two months of the deadline. Please also be aware that scholarships may not be awarded following every round (e.g. if scholarships in a particular category have all been awarded or there is an insufficient number of eligible candidates in a given round).
Curriculum
Program content
Delivered via The Hub, our MSc Strategic Marketing (online, part-time) can be studied from anywhere in the world without interrupting your career. The knowledge and skills developed in the core modules will cement the grounding you need as a strategic marketing leader while electives will allow you to deep dive into concepts that will set you apart in the strategic marketing profession and take your career to the next level.
Please note, that program content is subject to change. Candidates who fail to complete this degree are not entitled to a Postgraduate Certificate or Postgraduate Diploma.
Programme preparation
Through a combination of online pre-study modules and induction week, you will be ready to hit the ground running when your program begins. This comprehensive preparation not only prepares you for the academic rigor ahead but also ensures you're thoroughly equipped to maximize the benefits of your program.
Online pre-study modules
Induction week
Core modules
Through a combination of online pre-study modules and induction week, you will be ready to hit the ground running when your program begins. This comprehensive preparation not only prepares you for the academic rigor ahead but also ensures you're thoroughly equipped to maximize the benefits of your program.
- Online pre-study modules
- Induction week
Core modules
Our core modules explore essential strategic marketing topics, developing the skills you need to be an effective strategic marketer in all areas of the profession. These modules will encourage you to consider how the skills you’re gaining in the classroom can be implemented in real-time to your role and organization.
- Applied Strategic Marketing
- Consumer Behaviour
- Digital Marketing
- Finance & Pricing Strategy
- Marketing Analytics
- Market Research
- Services & Customer Relationship Management
- Strategic Brand Management
- Strategic Market Management
Electives
Electives are your opportunity to truly shape the program to your ambitions as a strategic marketing leader. Whatever your objective – whether it’s diving deeper into strategic marketing analytics, learning how to innovate with your organization, becoming a sustainable marketer, or more – electives allow you to be in the driver’s seat of your strategic marketing journey. You will choose three electives from a range of topics offered in the spring and summer terms.
- Brand Experience Design
- Customer Analytics and Engagement
- Data Visualisation and Analytics
- Effective Crisis Management
- Emerging Technologies in Marketing
- Global Strategy
- Integrated Marketing Communications
- Leadership
- Machine Learning Applications in Marketing
- Marketing in the Age of Disruption
- Strategic Marketing Innovation
- Sustainable Marketing
Projects
The program culminates in a Work-Based Project or Case Study and Applied Strategic Marketing Report, offering the opportunity to integrate all of your learning in a real-world context.
Alternatively, if you wish to pursue a doctoral program after your Master’s, you can opt to undertake the Individual Research Project (IRR).
- Work-Based Project
- Case study
- Applied Strategic Marketing Report
- Individual Research Report
Online delivery
We have carefully designed this program for online delivery via The Hub, our bespoke virtual learning environment, ensuring students receive a high-quality and supportive experience that is comparable to our on-campus programs.
Global experiences
International experience is embedded into the program, offering opportunities to learn about other cultures, beliefs, religions, and business customs to widen your worldview and improve your interpersonal and intercultural awareness.
- Global exchanges
Rankings
Study at a global top 10 university without interrupting your career
- 3rd in Europe (Imperial College London, Times Higher Education World University Rankings 2024)
- 6th in the world (Imperial College London, QS World University Rankings 2024)
- 4th in the world (QS Business Master’s Rankings 2024: Marketing - on-campus program)
- 32 nationalities represented (class of 2023)
- 3 choose 3 elective options from a broad selection of topics
Program Tuition Fee
Career Opportunities
Career impact
At Imperial College Business School, your career is our priority. We have a dedicated Careers team that is committed to helping you achieve your personal and professional goals. With close links to the industry and a busy calendar of events, workshops, and personal development programs, you will be prepared to enter a highly competitive recruitment market.
- 96% employed within six months
- 73% employed in the UK
- 26% employed in FMCG/Luxury Goods/Retail
Dedicated support for every step of your journey with us
Imperial College Business School Careers provides world-class support that is tailored to your career aspirations and is an integral part of your MSc Climate Change, Management & Finance program.
Several personalized services are provided before you start and throughout your time at the Business School to support you in securing a job in the sector of your choice. With close links to the industry and a busy calendar of events, workshops, and personal development programs, you will be prepared to enter a highly competitive recruitment market.