Master's Degree in Business Management

The Master's Degree in Business Administration from the Camilo José Cela University has among its training objectives the acquisition of 8 specific professionalizing competences, established at the request of the professional associations of Entrepreneurs and Administrative Managers of Madrid.

• The assumption of these competencies means that upon completing their studies, students are able to:
• Present and analyze through statistical techniques the internal information of the company in its functional areas, as well as the information related to its environment.
• Detect competitive advantages, through the strategic analysis of the environment and the analysis of the resources, competences, value chain and efficiencies of the company.
• Design diversification and innovation strategies, as well as anticipate and solve strategy implementation and control problems.
• Develop the vision, mission and values of an organization, define objectives, policies and consistent strategies, and define monitoring and control processes.
• Identify and develop HR practices that provide added value to the company, especially those related to planning, selection, performance evaluation, training and development plans, remuneration, labor relations and separation, and apply these techniques in diverse environments and multicultural.
• Evaluate the decisions of product and process design, capacity planning and quality management, recognizing the strategic importance of Operations Management and its relationship with the general strategy of the company.
• Design and apply marketing strategies.
• Prepare and interpret accounting information, both from a financial perspective, intended for shareholders and other external subjects, and internal information, intended for management control and decision making, as well as carrying out budgetary control in expense and cost centers. .
• Director and business manager
• Commercial and marketing director
• Strategic consultant in the financial, marketing or technological area, among others
• Head of business development
• Entrepreneur

Master designed by a committee of experts made up of doctors and active professionals from leading companies in the sector. Their experience guarantees the suitability of the studies and the skills acquired, whether for entering the world of work or for professional improvement in the sector.

Company and Society

1. The global projection of organizations, the result of the general internationalization of the areas of action, with special attention to the effects that this dynamic generates in the connection of organizations to their territories of origin.
2. The effects generated by the massive introduction of information and communication technologies in organizational procedures and forms, with special attention to their impact on organizational behavior.
3. The legal dimension: international homogenization of commercial companies and non-profit organizations.
4. The outsourcing of services and productions by companies and its impact on labor relations and human resources management systems.
5. The importance of the multiculturalism of a society on the management models of human resources in organizations.
6. Responsibility of the organizations of the S XXI.

Management Skills

1. Leadership in the management function, its conceptualization, styles, development techniques, evaluation of results, etc.
2. Conflict resolution models and techniques applied to labor relations, both in their individual and collective dimensions.
3. The communicative dimension of personnel management, whose forms and strategies constitute an especially key element for the efficiency of said management function.
4. The relationship of personnel management with the rest of the functional departments of the company and with the general management, raising with special attention the coordination models necessary for a successful common strategic policy of the company.
5. Strategies in the personnel management function that allow the absorption in all processes and policies of the principles and values that must govern the social responsibility of the organization.
6. Negotiation theory and techniques.

Strategic Direction

1. The practical formulation of strategic objectives.
2. The competitive environment, profitability and business models.
3. The competitive advantage, its differentiation and focus.
4. Models and approaches for implementation and value creation.
5. Corporate strategy management.
6. The alignment with the strategy of its different actors, and the achievement of financial objectives.

Marketing direction

1. Strategic marketing management in companies and organizations.
2. Market orientation and profitability.
3. Information in Markstrat: the market and its environment.
4. Business decision making and the marketing plan: determination of the target market and positioning.
5. Competitive advantages and generic strategies
6. New product development strategies.

HR Management

1. HR and organization models: strategy, structure and people management.
2. The analysis and design of the job and the strategic selection and planning of human resources.
3. Management of separation and restructuring processes.
4. Performance evaluation and compensation and incentive systems.
5. The training of human resources in the company and the management of professional careers.
6. Communication and human relations in the company.

Financial Management

1. Management control in organizations: concept, models, methods and trends.
2. The concept of investment: variables, criteria and investment risk; evaluation models.
3. Analysis of the relationship between profitability and leverage: dimensions and factors.
4. The introduction of financial concepts in business strategy and planning.
5. The uses of project planning and feasibility analysis tools.
6. Planning and Strategy: the financial direction of the future.

Operations and Logistics Department

1. Operations management in the company: concept, elements and models.
2. Operations design: human and technological resources; process flows: improvements and quality; infrastructures.
3. Operations management: demand and its prediction; planning: models of waiting lines.
4. Facilitating asset management: supplier relationships; storage management and transport networks.
5. Logistics management in the company: concept, elements and models.
6. Internal logistics and reverse logistics.

External Internships

The content of the Internship program is the completion of work or studies by students, based on real cases presented by companies and public or private entities, through the e-start platform of the University and Business Foundation, which allows the communication of all the agents involved. To this is added as an option a simulation exercise specially designed for Business Management that the students carry out as a team.

Master's Final Project

The Master's Final Project consists of the preparation and in-person defense of an original, unpublished and first Report on a topic linked to the contents of the Master.

ICE students prepare their Master's Thesis (TFE) directly on the Center's e-learning platform and with tutorial guidance at all times. On the platform you will find all the structural and methodological aspects organized (indices, abstracts, keywords, bibliography, annexes, etc.), and the formal aspects (margins, fonts, epigraphs, etc.), so that the students know exactly what is required and how to do it, since all the fields are parameterized in their extension and, in addition, they must be carried out following their successive order and under the careful supervision of the Academic Directorate of the TFE.

Flexible Access

A Rigorous Dedication The Institute of Business Sciences IMF is responsible for organizing the teaching of its studies in face-to-face/virtual mode, making intensive use of the LMS (Learning Management System) platform. “In-person” teaching will be based on the use of the resources that technology offers and does not require the physical presence of the student and the teacher in the classroom, but will be carried out in a telematic but synchronous manner (student and teacher interact, share time but not space).

A Rigorous Dedication

The monthly organization of studies at the IMF Institute of Business Sciences is supported by a rigorous teaching implementation. All the training activities provided for in the Study Plan, and the methodologies that develop them, are carried out with strict control of the dedication times, thanks to which it can be stated that the workloads for the students, in addition to complying with The academic requirements are real and viable. The Center's own e-learning platform continuously reports on the adequacy of the time load to be dedicated for each ECTS credit (25 hours).

Gradual Progress

An Objective Evaluation The students of the Institute of Business Sciences IMF take the subjects of their studies successively except the subjects of Internships and TFM. You can thus focus your attention and time on completing your exercises, assignments, forums, readings, videoconferences and other training activities for each subject, and progress in the evaluation.

An Objective Evaluation

All evaluation systems of the IMF Business Sciences Institute are directly linked to the established learning outcomes and are always public and accessible to students. Each question in the tests on theoretical content or each case in the tests on practical content is associated with one or more learning outcomes.

Likewise, the evaluation systems are standardized in their execution and objectives by definition, since no rating can be based on less than 10 evaluation parameters.