E-business / E-commerce Diploma

Understanding e-Business

• What is e-business?
• What are the benefits?
• Creating additional revenue
• Reaching more customers and markets
• Improving marketing and promotions
• Meet the needs and expectations of customers
• Making it easier for people to do business with you
• Getting started

Planning

• Researching the opportunities
• Customer relationship management
• Distribution and logistics
• Exporting
• Marketing and promotion
• Key issues to consider
• Security
• Estimating budgets
• Identifying the target audience
• Writing an e-business plan

Building

• Website concepts
• The Database
• Getting a website name
• Choosing and preparing web content
• Marketing and your website
• The look and feel
• E-commerce – selling on your website
• Developing the website
• Writing the development brief
• Selecting the web developer
• What to look for in a developer

Protecting

• About Protecting & Security
• What part of my business is at risk?
• What are the sources of threats to my business

Managing

• Maintaining e-business systems
  • Website content maintenance
  • Quality assurance
  • Making improvements
  • Technical maintenance
• Legal issues: Privacy laws, Defamation, Taxation, conditions, Intellectual property, Copyright, Trademarks, Confidential information, Jurisdiction, Spam, and ethical e-marketing
• Promoting your website
  • Developing a promotional strategy
  • registering with search engines
  • Helping search engines find your website
  • Advertising your website
• Budgeting for maintenance

Improving

• About Improving
• Evaluating your e-business
• Procurement over the Internet
• Managing the supply chain and logistics
• Putting your catalog online
• E-marketplaces
• Exporting

On successful completion of the course you will receive:

• A graduation certificate officially recognizing your successful completion of studies and qualifications as a e-Business professional
• Transcripts indicating units completed
• Letter of recommendation and validation for current and future employers
• Post-nominal letters placed after your name which indicates that you hold the relevant qualification. For example: John Smith, DipEBus

This course prepares graduates for careers in:

• Information Technology
• Website management
• Marketing and eMarketing
• Information and communications advisory services
• e-Business consultant
• Project management
• Customer Service and Sales Supervisor
• Commerce Strategist
• A range of supervisory positions in an administrative / office environment
• Start your own business and enjoy the freedom of being your own boss! As the owner of your own small business, you can work the hours you choose and guide your business toward success!

This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt to work, family, or other commitments. It is also extremely beneficial should you wish to fast-track your studies (and career) and not be locked into a timetable.

Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance, and assessments occur whenever and wherever you are in the country or world. It takes place at your own pace on your terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars traveling, and never be late for an assignment or class.

Course Length

ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which period you will ultimately complete your studies.

• Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
• The maximum time given to complete a program is three years.