Course in Sales

There’s no mystery in sales. Opening and closing a sale are skills that can be learned and you have the opportunity to do so in this course.

Course Outline: What You Will Cover

There’s no mystery in sales. Opening and closing a sale are skills that can be learned and you have the opportunity to do so in this course.

Course Units

Developing Skills in Sales

• Selling Steps and Methods
• Opening a Sale: Building a Desirable Atmosphere
• Closing a Sale: Conquering Objections

Salesmanship Basics

• Ground Rules of Salesmanship
• Managing the Sales Team
• Recruiting and Hiring Sales People
• Training & Motivating Salesmen

Salesmanship Principles and Concepts

• Salesmanship Evaluation and Appraisal
• Design, Branding, and Packaging of Products
• Deciding on Price

Records, Appraisal and Analysis of SalesForce

• Techniques in Pricing
• Budgeting Sales
• Trends in Sales
• Documentation and Analysis of Sales Quota

Communication & Strategies in Marketing

• Marketing Techniques
• Communication
• Ethics and Relationship Marketing

Employers are aware that having a competent sales force is very important and many organizations can’t thrive without salespeople improving the cash flow. Not surprisingly, jobs in sales are available in almost any business, whether it caters directly to consumers (Business to Customer) or to other businesses (B2B or Business to Business). Salespeople hold various titles, from sales representatives to sales managers and sales consultants. Account executives, managers and representatives also belong to the sales force. Other positions include estimators, agents, and marketing managers. A sales career can be very rewarding and employment opportunities are plenty.