Course in Marketing

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Course Outline

Specifically, our marketing course will teach you to:

• Research the market
• Identify marketing opportunities
• Profile the market
• Analyze consumer behaviour for specific markets
• Implement and monitor marketing activities
• Make a presentation
• Design direct response offers
• Analyze direct marketing databases
• Selling
• Distribution and channels of distribution

Marketing takes a crucial role in the success of any business. Basically, the role of a marketing staff or manager is to identify the service or product’s target market, know what their consumers want, and match these to what they are selling. The role can be diverse but what remains constant is that every business would greatly benefit from excellent marketing professionals.

After completion of the course, you may consider the following employment opportunities:

• Brand management
• Direct marketing
• Market research and analysis
• Marketing communications
• Marketing strategy
• Product management and development
• Trade marketing