Online Master of Science in Digital Business

What you will learn

Managerial proficiencies of worldwide leaders:
Gain confidence in exercising presentation skills, corporate ethics, leadership, and international negotiation methods.

Digital business marketing strategies:
Understand the ground rules in digital marketing procedures and learn the tools and techniques regarding UX and how it significantly impacts conversion rates.

Procedural strategies in digital business:
Learn the business models based on e-commerce and mobile platforms, and gain the applicable skills to effectively use the models in the business.

Tactical management of digital businesses:
Understand the digital strategies disrupting the way a traditional business is managed while earning your Online Master's in Digital Business.

Agile methodologies & design thinking:
Use innovative learning methods to understand the alternatives to traditional project management while studying digital business.

Program Structure:

• Effective Teamwork and Project Management (6 ECTS)
• Finance for Management (8 ECTS)
• Economics and Geopolitics (6 ECTS)
• Strategic Management and Analytics (8 ECTS)
• Digital Transformation, Innovation, and Technology (6 ECTS)
• Digital Business Models for the New Economy (6 ECTS)
• Business Intelligence in the Era of Big Data and AI (6 ECTS)
• Supply Chains 4.0 for Digital Consumers (6 ECTS)
• Operations Management (6 ECTS)
• Digital Platforms and Ecosystems (6 ECTS)
• Web and Mobile Marketing (6 ECTS)

• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
• Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
• The only higher education institution in Spain accredited by Microsoft as a leader in digital education
• Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation

Benefit from GBSB Global Business School’s broad range of resources that will help construct the framework for your professional pursuits in digital business in Barcelona, Spain, Europe, or on the international stage. Students studying for their Master in Digital Business get ready for the next stage in their career by participating in professional workshops, corporate business presentations on campus, and career orientation services.

INNOVATION MANAGER

DIGITAL BUSINESS DEVELOPMENT MANAGER

DIGITAL TRANSFORMATION & STRATEGY MANAGER

INTRAPRENEURIAL PROJECT MANAGER

NEW PRODUCT DEVELOPMENT MANAGER

KNOWLEDGE MANAGER

DIGITAL START-UP FOUNDER

DIGITAL FIRM AND START-UP FINANCIAL ANALYST

INCUBATOR AND ACCELERATOR MANAGER

Knowledge:

• Has comprehensive specialized knowledge and understanding of how cultural, economic, political, and technological frameworks affect management practices and how they can be managed effectively;
• Identifies and evaluates theoretical approaches necessary for planning and decision-making in business. These include ideas that support the modeling and management of the decisions across a broad range of functional areas;
• Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
• Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environments that can impact business operations;
• Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and the implications of digital technologies for individuals and societies;
• Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
• Has a comprehensive and critical understanding of the principal current research issues in management as well as in a specific industry or functional area of personal professional interest;
• Possesses multi-disciplinary theoretical and practical knowledge of management in a specific industry or functional area of personal and professional interest.

Skills:

• Performs critical evaluation and analysis of the business environment and of the main concepts, structures, and approaches of strategic business management with incomplete or limited information;
• Demonstrates capability in using specialized skills to make decisions and create global strategies in different business operations, digital transformation, and finance in order to adapt to a fast-changing business environment;
• Demonstrates leadership skills necessary to empower, inspire and manage teams, innovation, and creative problem-solving while managing a business;
• Develops new skills in response to emerging knowledge and techniques in the domain of business management including digital skills and the use of modern technologies;
• Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks;
• Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business;
• Demonstrate capability in using data referring to business analytics to better forecast and execute business strategies and operations;
• Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process, and application of strategies;
• Demonstrate specialized knowledge of management that include reflecting on social and ethical responsibilities linked to the execution of the managerial function.

Competencies:

• Demonstrates the ability to respond to the main political, economic, social, and technological variables and to formulate the priorities and strategies necessary for an organization to succeed considering the global outlook and trends;
• Manages business projects by establishing a global vision that incorporates every facet of business development and constructs innovation and cultural diversity as an advantage in business contexts that are complex and unpredictable and require new strategic approaches;
• Is accountable for managing people and practicing management with commitment to democratic values and sustainability adopting the practices based on learning, service and social inclusion;
• Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
• Creates a research-based diagnosis to problems in management by integrating knowledge from new or interdisciplinary fields in management and makes judgements with incomplete or limited information;
• Engages in critical analysis in the area of management and demonstrates independent thought, evaluation and problem-solving underpinned by evidence-based arguments;
• Take responsibility for contributing to professional knowledge in management or a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.