Online Master of Arts in Communications and Future Marketing

What you will learn

Discover the core competencies in marketing:
Learn how to design and launch integrated marketing campaigns while studying for a marketing and communication masters in Barcelona.

Learn essential business tools:
Work in any company related to communication & future marketing, improving an already existing business by employing innovative marketing & communication tools, leadership, and negotiation techniques.

Develop skills required by the digital economy:
Advance your digital skills to assist a customer base that elects to research trends, read reviews, and purchase goods through e-commerce platforms and social media channels.

Understand intercultural business practices:
Study with students from around the world and learn how to thrive in a multinational business environment by cultivating an ability to communicate and collaborate effectively.

Program Structure:

• Future Marketing
• Marketing of Innovations
• Communication Planning & Advertising
• Social Media & Public Relations
• Agile Fundamentals: Scrum, Kanban, Lean, and XP
• Strategic Marketing Simulation Business Game
• Project Development & Finance
• Transversal Competencies of Global Leaders

• Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
• Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
• The only higher education institution in Spain accredited by Microsoft as a leader in digital education
• Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation

The Online Master in Communication and Future Marketing will bring you up to date with the latest communication and marketing concepts and techniques, preparing students for a career in this exciting and ever-evolving industry. GBSB Global supports its Master in Communication and Future Marketing in Barcelona students ready to take their careers to new heights by offering students the opportunity to attend specialized workshops, corporate presentations on campus, and career assessment sessions.

Completing a Master's in Communication and Future Marketing equips graduates with the necessary skills and knowledge to thrive in diverse career paths. This includes but is not limited to corporate communication, journalism, mass media, politics, higher education, and many other fields.

Get a Job in Communications and Future Marketing with GBSB Global:

©GBSB Global Business School

Knowledge:

• Has comprehensive specialized knowledge and understanding of how cultural, economic, political, and technological frameworks affect management practices and how they can be managed effectively;
• Identifies and evaluates theoretical approaches necessary for planning and decision-making in business. These include ideas that support the modeling and management of the decisions across a broad range of functional areas;
• Has relevant knowledge of organizations, and their role in pursuing sustainable business in the context in which they operate and how they are managed in compliance with codes of ethics and Corporate Social Responsibility;
• Has a critical understanding of business continuity management including knowledge of possible risks and regulatory environments that can impact business operations;
• Has comprehensive knowledge about methods to manage innovation processes and digital technologies that are in demand, and the implications of digital technologies for individuals and societies;
• Identifies and evaluates key issues related to administering the human elements when managing projects such as teamwork, communication, motivation, and diversity;
• Has a comprehensive and critical understanding of the principal current research issues in management as well as in a specific industry or functional area of personal professional interest;
• Possesses multi-disciplinary theoretical and practical knowledge of management in a specific industry or functional area of personal and professional interest.

Skills:

• Performs critical evaluation and analysis of the business environment and of the main concepts, structures, and approaches of strategic business management with incomplete or limited information;
• Demonstrates capability in using specialized skills to make decisions and create global strategies in different business operations, digital transformation, and finance in order to adapt to a fast-changing business environment;
• Demonstrates leadership skills necessary to empower, inspire and manage teams, innovation, and creative problem-solving while managing a business;
• Develops new skills in response to emerging knowledge and techniques in the domain of business management including digital skills and the use of modern technologies;
• Develops an ability to identify and assess risks relating to the business, digital and financial environment and to design strategies to mitigate specific managerial risks;
• Monitors and maintains compliance with appropriate business regulations and formulates practical responses to the legal and external environment challenges associated with operating a business;
• Demonstrate capability in using data referring to business analytics to better forecast and execute business strategies and operations;
• Demonstrates capability in using knowledge and skills of management to conduct research within a specific industry or functional area of personal professional interest, taking into account the need for synthesis, setting objectives, methodological process, and application of strategies;
• Demonstrate specialized knowledge of management that include reflecting on social and ethical responsibilities linked to the execution of the managerial function.

Competencies:

• Demonstrates the ability to respond to the main political, economic, social, and technological variables and to formulate the priorities and strategies necessary for an organization to succeed considering the global outlook and trends;
• Manages business projects by establishing a global vision that incorporates every facet of business development and constructs innovation and cultural diversity as an advantage in business contexts that are complex and unpredictable and require new strategic approaches;
• Is accountable for managing people and practicing management with a commitment to democratic values and sustainability adopting practices based on learning, service, and social inclusion;
• Demonstrates autonomy in the direction of personal development and lifelong learning applicable to the business environment;
• Creates a research-based diagnosis of problems in management by integrating knowledge from new or interdisciplinary fields in management and makes judgments with incomplete or limited information;
• Engages in critical analysis in the area of management and demonstrates independent thought, evaluation, and problem-solving underpinned by evidence-based arguments;
• Take responsibility for contributing to professional knowledge in management or a specific industry/functional area of personal professional interest by identifying an existing business problem and by conducting original research.