Social Media Marketing Course

A series of masterclasses for Content Creators and Strategists who want to grow brands on social media and adapt their content development strategy on the ever-changing platforms. From Instagram to Twitter and Tiktok – learn practical tools and marketing strategies from Twitter, Social Media Agencies and influencers.

Real Industry Insights

Get behind-the-scenes access to the top agencies and companies – hear how they grew their brand’s social media presence, their successes, failures and things learned on the way.

Tools & Frameworks

We carefully curated all content to make it inspiring and applicable. All PDF presentations are available for you to keep.

Self-paced

No need to wait! All masterclasses are available to enjoy right now. Whether you prefer to binge-watch or saviour the experience and watch them at your own pace in your own time – the choice is yours.

Who attends this programme?

• Content Strategists
• Social Media Directors & Managers
• Heads of Marketing
• Brand Managers
• Content Creators
• Designers & Creatives

You will learn

• How to grow a loyal following through organic content
• How to create sales funnels on Instagram
• How to research specific topics and relevant hashtags to run engaging campaigns.
• How to create viral content everyone will want to share
• How to develop your social media strategy informed by analytics & data
• How to collaborate with creative influencers and tap into their audiences
• How to make the most out of Twitter

Chapter 1: Content Strategy

How to create Social Media Strategy for Organic Growth

Masterclass by Rocio Galan and Cathal Berragan, Social Chain

Social Chain is creative social media experts who operate on a global scale. Founded by social influencer Steven Bartlett, they focus on making brands matter at the right time and in the right place. Rocio heads the Strategy team and looks after social-first strategies for various clients around the world identifying growth opportunities. Cathal leads the Creative team to conceptualise and execute viral marketing campaigns and strategies, whilst overseeing the agencies distribution and media strategy.

In their masterclass, Rocio and Cathal share their step-by-step process to create an effective social media strategy and how to use data, content and creativity to grow brands online.

• How to define content pillars and channel hierarchy rooted in real audience behaviour
• How to integrate creativity and strategy for social-first results
• How to ideate for unique and scalable social-first concepts that deliver on your objectives

Chapter 2: Selling on Social Media

Instagram As A Sales Funnel

Masterclass by Anna Radchenko

Have you ever thought of Instagram as one big sale funnel? In this masterclass, social media influencer Anna Radchenko will cover her product launch formula and how she used it for her blog. She will cover the role the personal brand plays in this ecosystem and how you can develop and pump it up. Anna will also share her personal growth strategies that made her Instagram explode to 100k+ followers.

• How to create sale funnels on Instagram
• 3 ways to grow your following organically with no budget
• How to sell products or services on Instagram

Chapter 3: Culture

Cultural Moments

Masterclass by Aubrian Watson, Twitter

From custom emoji campaigns representing cultural moments like #BlackTransLivesMatter and #MLKDay to leading content strategy for handles like @TwitterAble, @Blackbirds, @TwitterWomen and @TwitterOpen, Aubrian elevates key cultural moments on the platform.

In his masterclass, Aubrian will share the process that helps Twitter stay culturally relevant.

• How to plan your social media activities and create meaningful responses to cultural moments
• How to research specific topics and relevant hashtags to run engaging campaigns.
• What are the best practices for creative collaboration – from Beyonce watch party to Michelle Obama joining the conversation on @TwitterWomen