Bachelor of Marketing and Advertising

Description

The Virtual Undergraduate in Marketing and Advertising (SNIES 108565) is one of the professional careers with the highest number of job offers in Colombia. The business world is changing rapidly, so market knowledge and communication or advertising skills are key to face digital transformation.

With our study you will acquire a highly demanded multidisciplinary profile: on the one hand with an exhaustive knowledge of marketing and all its aspects, on the other a command of communication techniques and trend-setting advertising.

The undergraduate degree in Marketing and Virtual Advertising is focused on Digital Marketing with cutting-edge disciplines such as Neuromarketing or Relationship Marketing that are setting business trends today.

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A constant practical component

Your study at the International University Foundation of La Rioja will include practical cases, seminars, practical workshops and teamwork that will help complement your professional profile as an expert in Marketing and Advertising.

In addition, you will have business practices so that you can fully enter the work environment and apply the knowledge obtained. You can also participate in the Online Employment and Entrepreneurship Nursery, a project that seeks to improve your employability so that you can find the professional opportunity that best suits you.

Program marked by the present

The field of Marketing and Advertising is in constant change and renewal, so in our educational proposal you will find a modern and updated plan, loaded with the latest trends and experts in the various topics to be dealt with in the world of marketing and advertising.

Thanks to this training, you will acquire the profile that the marketing departments of companies are looking for at a national and international level.

High value professionals

Graduates in advertising and marketing provide high value to companies since they are the ones who know, apply and are trained in the digital skills required by the market today. For this reason, they are highly demanded and in fact, according to data from Asocajas, the professions that have achieved the highest placement by employment agencies for two years are those related to marketing and advertising.

Why study the Foundation's Undergraduate Degree in Marketing and Advertising:

• You will carry out market analysis and studies of sociocultural and environmental variables to make business decisions.
• You will carry out strategic marketing planning.
• You will develop digital business plans.
• You will identify and manage the distribution and pricing strategies of companies.
• You will know and develop the keys to motivating sales and marketing teams.
• You will implement product marketing strategies in all its phases: creation, development and launch.
• Monitor your results and optimize the life cycle of products.
• You will define communication, advertising and promotion actions both at the brand and product or service level, aimed at different audiences (B2B or B2C).
• You will apply online marketing techniques to achieve strategic objectives: Social Media, eBranding, SEM and SEO.
• You will take advantage of the potential of the Internet as a source of information about the consumer, their interaction in the digital environment, and market trends.
• You will know the tools for building corporate identity and brand, attending to the segmentation of clients in companies and organizations.
• You will approach market research as a source of information to encourage customer satisfaction and promote sales.

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Methodology

The study method of the International University Foundation of La Rioja - UNIR is flexible, personalized and effective. The methodology is based on live virtual classes and personal tutor to offer the best training.

At the International University Foundation of La Rioja-UNIR we offer a successful pedagogical model that is based on these pillars:

• Live virtual classes: there are classes scheduled every day of the week, in the morning and in the afternoon, so that each student can attend class when it suits them best.
• Deferred virtual classes: if you cannot attend a class or have doubts, you can access all your classes deferred. You can see them whenever you want and as many times as you need.
• Personal Tutor: You will be assigned a personal tutor on the first day. He will be in contact with you by phone and by email. Your tutor will support you in your day-to-day life, guide you through the educational process and resolve any doubts that may arise.
• Virtual Campus: here you will find everything you need to study at the Foundation. Classes, teachers, colleagues, the library, teaching resources, schedules, chat, forums and much more.
• Didactic resources: you will have access to different learning resources to complete your training, such as complementary readings, diagrams with key ideas, masterclasses, self-assessment tests, etc.

Professional outings

The graduate in Marketing and Advertising has a broad and transversal field of action, with possibilities to participate in the labor market with profiles such as:

• Sales and marketing management
• Proyect Management
• Support address
• Branding management
• Creative direction of agencies
• Strategic marketing and advertising management
• Advice or consulting specialized in services such as Branding, Digital Customer, Strategic Planner, PQR Customer Service, Digital Account Manager
• Market research

In addition, the graduate in Marketing and Advertising will be able to formulate and manage their own business projects with a global vision and be a generator of employment.