Bachelor of Science in Digital Marketing

The Digital Marketing curriculum prepares you for work in the ever-changing digital marketing industry and addresses the complex worlds of marketing, emerging technology, and digital entrepreneurship. You will graduate with the skills you need to meet the challenges of an industry affected by rapid advances and changes in technology.

In this program, you will learn how to create a viable marketing and strategic plan for selling products or services, develop and cultivate a brand, and protect that entity within the digital community. You will study a full range of digital marketing subjects, including search engine optimization, content strategy, campaign development, and display advertising. In addition to courses developing your marketing-specific skills, you will also have courses focused on statistics, physical science, cultural studies, and how to prepare yourself for a career in the industry.

Courses

Month 1

• GEN1011 Creative Presentation, 3.0 Credit Hours

Month 2

• DEP1013 Psychology of Play, 3.0 Credit Hours

Month 3

• VID1555 Video-Sharing Platforms, 4.0 Credit Hours

Month 4

• ENC1101 English Composition I, 4.0 Credit Hours
• MKT210 Introduction to Marketing, 4.0 Credit Hours

Month 5

• IMK241 Fundamentals of Web Design, 4.0 Credit Hours
• MKT1414 Marketing Research, 4.0 Credit Hours

Month 6

• BUS119 Project and Portfolio I: Personal Branding, 3.0 Credit Hours
• DMK1111 Professional Development Seminar I: Digital Marketing (1.0 Credit Hour)

Month 7

• MKT163 Storytelling for Marketing, 3.0 Credit Hours

Month 8

• MKT2418 Fundamentals of Public Relations, 4.0 Credit Hours

Month 9

• IMK322 Content Strategy, Development, and Marketing, 3.0 Credit Hours
• ACG3223 Business Accounting, 4.0 Credit Hours

Month 10

• BUS229 Project and Portfolio II: Market Research, 3.0 Credit Hours
• DMK2222 Professional Development Seminar II: Digital Marketing (1.0 Credit Hour)

Month 11

• IMK345 Social Media Marketing, 3.0 Credit Hours

Month 12

• MKT3014 Marketing Law and Contracts, 4.0 Credit Hours

Month 13

• DMK473 Digital Analytics and Reporting, 4.0 Credit Hours

Month 14

• MAR239 Project and Portfolio III: Marketing , 3.0 Credit Hours

Month 15

• MGF1213 College Mathematics, 4.0 Credit Hours

Month 16

• IMK444 Affiliate Marketing, 4.0 Credit Hours

Month 17

• STA3026 Statistics, 4.0 Credit Hours

Month 18

• DMK349 Project and Portfolio IV: Digital Marketing, 3.0 Credit Hours

Month 19

• IMK481 Search Engine Optimization, 4.0 Credit Hours
• ENC326 Professional Writing, 4.0 Credit Hours

Month 20

• IMK484 Principles of Online Campaign Development, 4.0 Credit Hours

Month 21

• DMK359 Project and Portfolio V: Digital Marketing, 3.0 Credit Hours

Month 22

• IMK4317 Display Advertising and Email Marketing, 3.0 Credit Hours
• PHY1020 Fundamentals of Physical Science, 4.0 Credit Hours

Month 23

• IMK4410 Mobile and Emerging Technology Marketing, 4.0 Credit Hours

Month 24

• IMK4311 Digital Entrepreneurship, 3.0 Credit Hours

Month 25

• DMK469 Project and Portfolio VI: Digital Marketing, 3.0 Credit Hours

Month 26

• DMK479 Project and Portfolio VII: Digital Marketing, 3.0 Credit Hours

Month 27

• HUM302 Cultural Studies, 4.0 Credit Hours
• CRR4000 Career Readiness, 4.0 Credit Hours

Total Credit Hours: 120

The goal of the Digital Marketing Bachelor of Science degree program is to provide you with the focused knowledge and understanding needed to pursue entry-level positions in marketing. This program is designed to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behaviour.

Upon completion of the Digital Marketing Bachelor of Science degree program, you will have the ability to develop and implement a cohesive digital marketing strategy. In addition to technical proficiency and theoretical knowledge, the program helps you develop critical thinking, problem-solving, and analytical skills that contribute to a lifetime of learning and a productive career path in the world of marketing.