Marketing and Digital Communications MA (Online) Falmouth University

Become a master strategist and innovative creator

On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. You'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

Accreditations

Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.

You will:

• Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market.
• Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business.
• Learn how to embed sustainability into everything you do, considering the environmental impact of your work.
• Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale.

Throughout this online master's in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.

Modules

This course is comprised of five modules, four 30-credit modules and one 60-credit project (180 credits in total). The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course. All modules on the course are compulsory and must be passed in order to complete the award.

• Marketing in a Digital World
• Creative Digital Storytelling
• Global Media Planning
• Innovation and Industry
• Final Major Project (MA only)

The modules above are those being studied by our students or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, get course announcements and access extensive learning resources.

You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's excellent employability service, RealWORKs

You'll master key principles of marketing and digital communication approaches, spending 20-25 hours a week working on your craft. We incorporate optional face-to-face events for all our online students. There will be up to two per year and will typically run over weekends, to fit around your other commitments.

Study hours

A postgraduate student should dedicate at least 20-25 hours per week for study.

Assessment methods

Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course.

Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include:

• Academic essays
• Reports and plans
• Blogs and infographics
• Pitches and presentations

As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

• Marketing officer or manager
• Account handler or planner
• Content planner
• Media planner
• Consumer or market researcher
• Data communications manager
• SEO/SEM manager
• Social media producer
• Digital marketing executive

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.