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EU Business School Online Master in Digital Marketing, Transformation & Design Thinking
EU Business School Online

Master in Digital Marketing, Transformation & Design Thinking

1 Years

English

Full time

Request application deadline

Oct 2024

EUR 5,200 *

Distance Learning

* fees per term

Introduction

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning a digital transformation, re-design and re-imagine businesses and products driven by new technologies, and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base.

Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examines digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

Degree Awarded

  • A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
  • A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.

Benefits of Studying a Master's

  • International networking with classmates, lecturers, and business professionals
  • Improve critical-thinking skills and learn to be a problem-solver
  • Gain a global perspective by studying in a diverse and multicultural environment

Why Digital?

Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.

Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.

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