Online Master in Digital Marketing and Revenue Management

In the areas of Digital Marketing and e-Commerce, companies need to increase the visibility and notoriety of their websites, improve their positioning, optimize their presence in social networks and manage electronic commerce, to ensure success in the market. Professionals in the tourism sector need to specialize in new management models. Increasingly, hotels and other tourism companies such as airlines and travel agencies demand profiles of Expert Revenue and Marketing Managers that help them maximize their income. Learn to sell the ideal product, to the right customer at the right time and at the optimal price with the Master in Revenue Management.

What is Revenue Management?

Revenue management, also known as yield management, is a tool management technique for setting prices, managing reservations and closing sales. Although it emerged as an airline management tool in the 1960s, today it is essential for hotels.

Revenue Management and Digital Marketing have become indispensable tools for daily management. The economic uncertainty, the variations in the demand, the decrease of prices or the increase of sales channels, among other causes; They make it increasingly necessary for companies to have a solid Marketing and Revenue Management strategy that avoids the loss of sales opportunities.

Double Degree

University of Girona: The degree awarded by the University of Girona is its own title issued by the Fundación Universitat de Girona, fully recognized.

Euroaula own degree Master: The degree awarded by EUROAULA, Barcelona University School, is an own degree. At EUROAULA, we have been training future tourism professionals for more than 30 years.

Characteristics of the Program

Practical application

Acquire the technical knowledge to be able to work successfully in Digital Marketing and Revenue Management.

Key tools and trends

Know in depth the key and digital tools of Digital Marketing, Revenue and Yield Management.

Specific knowledge

Obtain a real and current vision of Digital Marketing and Revenue Management, thanks to our teaching staff made up of expert professionals in the tourism sector.

Real business perspective

Practically assimilate the methods, skills and strategic vision necessary for professional income management.

Strategic plan

Developing a strategic business plan and identifying and evaluating new tools.

Final Master Project

Design and develop a final master project where the student will reflect the knowledge acquired throughout the program, and its practical application.