Master in Digital Marketing and Customer Experience (CX)

With the Master in Digital Marketing and Customer Experience you will gain technical knowledge in the field of UX, UI and IA, accessing fundamental Software tools today and you will learn how all these skills can enhance your profile in a market that demands hybrid professionals, combining their business knowledge but also with a solid technical base.

Methodology of the Master in Digital Marketing and Customer Experience (CX)

The work methodology developed at EUDE Business School is based on the Case Method. An eminently practical training is the best basis for the student to acquire the knowledge, skills and experiences that the company needs. The cases developed in each area of knowledge are success stories that offer the student a wide margin for analysis and discussion.

The classroom with small groups or the EUDE Virtual Campus, the leading platform at European level, will be the most appropriate forums for students to share their opinions and reflections on each document.

The study program has been prepared under the supervision and advice of leading companies in the sector, as well as a faculty made up of managers and former managers of multinational and national companies (Telefónica, Deloitte, DHL, Inchaersa, Geindesa, Debebé or Drommer Consulting). .

At the end of the program, the student will deliver and defend his Final Master Project *. The PFM * is a business plan, real or simulated, in which the student must have applied all the knowledge and tools acquired.

Throughout the duration of the program, the student will have a personalized Tutor and continuous feedback from the teachers, which will allow the student to know their points of improvement and strengths at all times.

* The PFM will be compulsory for students in face-to-face mode. The rest of the Modalities are exempt from this requirement, except for those students who have chosen the Master of Access to the official degree.