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ESPM – Brasil Master in Market Research and Consumer Insights
ESPM – Brasil

Master in Market Research and Consumer Insights

São Paulo, Brazil

3 Semesters

Portuguese

Part time

Request application deadline

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BRL 639 / per month *

Distance Learning

* up to 35 installments of BRL 639.54 + 1 installment of BRL 704.06

Introduction

One of the objectives of the Master in Market Research and Consumer Insights is to update and train market research and intelligence professionals, analysts and strategic planning professionals to better use the different methods and techniques of market research and to understand the dynamics and Consumption habits.

Train the student in the use of current data research methods and techniques to generate consumer insights and develop analytical knowledge to understand the behavior of new consumers. Enable business analysis, diagnosis and prognosis and train professionals qualified to work in the market intelligence area, in the CMI areas of companies and specialists in the most recent trends in market research and UX research, with more human skills and a vision of deeper market and consumption and a greater vision and strategic capacity to monitor and predict new consumption practices and changes in market scenarios.

Strategically manage data and capture insights about the consumer and the market, supporting decision-making in increasingly dynamic and complex business environments, generating an innovative advantage for the company. Introduce the different techniques and tools for using data and generating insights: visualization, analysis, identification of patterns, generation of applicable recommendations to contribute to the continuous improvement of the business. Travel trails and integrate a range of fundamental disciplines to train research and planning professionals in the areas of business intelligence , consumer and market insights , in new methods of market research and applied research. A course that qualifies and specializes professionals who study and analyze new practices, habits and attitudes of consumers

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