Master in Branding

The Master in Branding course, students will be prepared to:

• Understand how a brand with high value, identity and differentiated values is built and managed.
• Develop a Branding plan.
• Understand the brand as an extremely important resource for your business and that it is not restricted to a symbol or name.
• Develop Digital Branding by increasing brand engagement through social media.
• Incorporate insights from research on consumer behavior in the development of the branding strategy.
• Understand how to use the visual elements of the brand such as typography and colors in the development of the brand identity.
• Enable Design professionals to understand the power of brand management to bring solutions and results to companies.
• Work with brand licensing.
• Know basic legal issues about copyright, intellectual property, registration and legal protection of the brand.

what will you learn

The course will be developed in the Distance Education format in which online classes are conducted live. In these lives, students will have the opportunity to interact with teachers and other students in a dynamic and interactive environment.

The course is divided into modules and these will be conducted by professors with extensive professional and academic experience, using different active methods, such as project, problem situation, field research, cases, etc., always anchored by current texts and bibliographic indications.

• Integrating Discipline
• Modern Marketing Concepts
• Understanding the Consumer and Brand Image
• Brand Equity
• Consumption Trends
• Brand Visual Elements
• Shopology
• Digital Branding
• Brand Licensing
• Legal Aspects of Branding
• Financial Evaluation of Brands
• Brand Experience
• B2B Branding
• Brand Personality and Storytelling
• Branding for Luxury Markets
• Course Completion Work (TCC)

*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.

alumni profile

The student graduating from the Master in Branding will be able to understand how a high-value brand is built and managed and develop a Branding plan, thus forming a complete professional in their area of expertise with skills that include:

• Understand the brand as an extremely important resource for your business and that it is not restricted to a symbol or name.
• Develop Digital Branding by increasing brand engagement through social networks.
• Incorporate insights from consumer behavior research into branding strategy development.
• Understand how to use brand visual elements such as typography and colors in the development of brand identity.
• Empower Design professionals to understand the power of brand management to bring solutions and results to companies.
• Master the basic legal issues about copyright, intellectual property, registration and legal protection of the brand.

for whom it is intended

• Marketing professionals or other areas who need to leverage their business.
• Marketing and Brand Managers who need to evolve their brands.
• Entrepreneurs who want to build brands.
• Designers who want to evolve their brand management skills.
• People interested in learning and developing their skills in brand management and consumer behavior.